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Andy Young // @andyy // andy@500.co
Growth Hacking
for Startups
Andy Young, EIR @ 500 Startups
@andyy
Andy Young // @andyy // andy@500.co
Hi, I’m Andy!
@andyy
#fb
PhotobyDanTaylor-dan@heisenbergmedia.com
Andy Young // @andyy // andy@500.co
So what is this about
“Growth” anyways?
Andy Young // @andyy // andy@500.co
➔ Typically growing your customer/user base
➔ Not necessarily growing revenue $$$
➔ Gr...
Andy Young // @andyy // andy@500.co
Growing whatever’s most strategically important to you right
now:
➔ We NEED to grow fa...
Andy Young // @andyy // andy@500.co
Growing whatever’s most strategically important to you right
now:
➔ We WANT to grow fa...
Andy Young // @andyy // andy@500.co
Growing whatever’s most strategically important to you right
now:
➔ B2B SaaS example
◆...
Andy Young // @andyy // andy@500.co
So WTF is this
Growth Hacking thing?
..sounds like some kinda bullshit to me..
Andy Young // @andyy // andy@500.co
Let’s talk about something REAL
Andy Young // @andyy // andy@500.co
Growth Hacking..? Technical Marketing..?
Call it what you want, teams at high-growth c...
Andy Young // @andyy // andy@500.co
● SEO
● Content Marketing
● Performance Marketing (Paid search & display, retargeting)...
Andy Young // @andyy // andy@500.co
Some examples..
Andy Young // @andyy // andy@500.co
Technical Hacks
AirBnB built on top of Craigslist
Andy Young // @andyy // andy@500.co
Viral Hacks
Hotmail put
“P.s. I love you. Get your free email at Hotmail.”
in the foot...
Andy Young // @andyy // andy@500.co
Partnership Hacks
Uber partnered with Telcos to get their App
promoted/installed on ph...
Andy Young // @andyy // andy@500.co
What Hacks are NOT
Andy Young // @andyy // andy@500.co
There are loads of great tips and hacks out there
Subscribe to 500’s “DISTROSNACK” new...
Andy Young // @andyy // andy@500.co
Things with big impact:
★ Top of funnel
○ How to reach HUGE new audiences in a cost-ef...
Andy Young // @andyy // andy@500.co
Growth Hacking is finding growth that is:
➔ Measurable
➔ Repeatable
➔ Scalable
Sean El...
Andy Young // @andyy // andy@500.co
★ Acquisition
○ Awareness
○ Interest
○ Understanding of Value
★ Activation - “Wow mome...
Andy Young // @andyy // andy@500.co
➔ Pre-launch: test proposition with customers; learn what you should build.
➔ Beta: fi...
Andy Young // @andyy // andy@500.co
➔ The world is constantly changing - channel efficiency/effectiveness etc
➔ Experiment...
Andy Young // @andyy // andy@500.co
What we focus on at the 500 Startups Distro Team..!
➔ Understanding your customer need...
Andy Young // @andyy // andy@500.co
Actionable Advice
for early-stage Startups
Andy Young // @andyy // andy@500.co
"I have this great idea of a product that should exist, so I'm
building it until I thi...
Andy Young // @andyy // andy@500.co
DANGER!
Do not fall into these traps
Andy Young // @andyy // andy@500.co
Figure Your Sh** Out
➔ Figure out why you're doing this, who for, and why they will ca...
Andy Young // @andyy // andy@500.co
Takeaways
Andy Young // @andyy // andy@500.co
Takeaways
➔ Product/market fit
➔ Metrics
◆ Understand your key driver, avoid vanity me...
Andy Young // @andyy // andy@500.co
Takeaways
➔ Build a great team
➔ Build a clear mutual vision
➔ Have fun together
Do al...
Andy Young // @andyy // andy@500.co
Takeaways #2
➔ It's a process and a discipline
◆ You need to get really good at this s...
Andy Young // @andyy // andy@500.co
Takeaways #3
➔ Talk to your customers!
Andy Young // @andyy // andy@500.co
Further References..
Andy Young // @andyy // andy@500.co
● Startup 10,000ft view worksheet
● Bryan Balfour: The Scientific Method: How to Desig...
Andy Young // @andyy // andy@500.co
Good luck!
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Andy Young // @andyy // andy@500.co
So what is this about
“Growth” anyways?

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Andy Young // @andyy // andy@500.co So what is this about “Growth” anyways?

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