Andy Whitlock

London, United Kingdom United Kingdom

Co Founder at Guilty Pledgers

I’ve been helping organisations to make unique marks on the world for over a decade. The medium has fluctuated, but my belief has remained constant: making interesting, meaningful contributions to people’s lives is the best way to succeed. Products people want; things people want to talk about; services that change the landscape for the better. Terms are useful but dangerous. "Technology", "strategy", "social media", "marketing", "product" — they each mean lots of different things and often mean nothing. What matters is what you do, why you do it and what it achieves.