Here are 9 steps to help entrepreneurs, small business owners, and career professionals optimize LinkedIn for business, personal branding & career opportunities.

1. 9 STEPS TO OPTIMIZING LINKEDIN FOR
BUSINESS, PERSONAL BRANDING &
CAREER OPPORTUNITIES
Anfernee Chansamooth

2. 1. WOW Up Your Profile
• Start with asking yourself “What do I want to be known for in 12 months from
now?”
• Design your profile based on your answer
• For highest SEO ranking, use keywords in
• Name
• Headline
• Company Name
• Job Title
• Skills (use 5-10 max)
• Job Experience section
• Make your headline catchy
• Add email to headline so people can contact you directly without going
through LinkedIn
• Show your face – use a great photo

3. 1. WOW Up Your Profile (cont.)
• Add endorsements & recommendations – get friends and
clients to endorse you, and give you written
recommendations (give first)
• Showcase your achievements – projects, publications,
honours & awards, patents, volunteering.
• Link company page to your current work information
• Update regularly

4. 1. WOW Up Your Profile (cont.)
• Add the skills you want to be known for to your profile &
ask people to endorse them.
• Use popular keywords that recruiters & others might
search for.
• Limit your skills and endorsements to 5-10 skills only.

5. 1. WOW Up Your Profile (cont.)
• Upload a cover image
• Optimal resolution: 1400 x 425 pixels
• Give a taste of what you do & who you are
• Use Canva.com to create the image yourself (free)

6. 2. Go Visual
Use an emotional banner image for your company’s page and incorporate
video.

7. 3. Optimize the “About” Section
• Gear it towards B2B
• Make it SEO and keyword
friendly

8. 4. Used LinkedIn Polls
• Ask thought-provoking questions about trending news in
your industry. Become the thought-leader.
• Join groups and begin discussions based on the results of
the polls.

9. 5. Share Links
• Share other people’s stuff (great way to promote your
clients’ content)
• Make your brand THE source of information

10. 6. Feature your team (& clients)
• Take advantage of the visual element.
• Potential B2B customers may connect more with a profile
of the employee than the business itself.

11. 7. Create a Group
• Establishes you as the thought leader in your industry
• Focus on What’s In It For Them (WIIFT). Add value by
sharing industry news, best practises, new ideas,
obstacles, etc.

12. 8. Publish an article on Pulse
• Establishes you as the thought leader in your industry
• Tap into Linkedin’s audience.

13. 9. Upload your presentation to
Slideshare
• 60 million visitors a month head to Slideshare.
• Slideshare SEO is outstanding.
• It will help you win a new audience.
• Other benefits here: http://writtent.com/blog/10-ways-slideshare-can-benefit-your-social-media-
strategy/

14. References
• Ignite Social Media- 7 Ways to Optimize Your LinkedIn
Company Profile for B2B Conversion
• http://www.ignitesocialmedia.com/linkedin-marketing/optimize-your-linkedin-profile-for-b2b-conversions/
• Harvard Extension School – Optimizing Your LinkedIn
Profile: A Checklist
• http://www.extension.harvard.edu/hub/blog/extension-blog/optimizing-your-linkedin-profile-checklist
• Social Media Today - Optimize Your LinkedIn Profile For
Exposure and Engagement: 11 Tips
• http://socialmediatoday.com/stephaniefrasco/1403626/optimize-your-linkedin-profile-exposure-and-engagement

15. Recommended Resources
• How to Use LinkedIn: 35 LinkedIn Tips for Professional
Networking, Business & Marketing
• http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
• How to Master Content Marketing on LinkedIn
• http://blog.hubspot.com/marketing/linkedin-content-marketing
• Free resources, templates & 3 step system for mastering
LinkedIn
• http://linkfluencer.com/
• Why LinkedIn is the Most Powerful Marketing Tool of the
21st Century
• http://www.linkedin.com/pulse/20140825215251-12480318-why-linkedin-is-the-most-powerful-marketing-tool-of-the-21st-century?
trk=prof-post

16. Connect With Anfernee
• anferneec.com
• https://twitter.com/AnferneeC
• https://www.facebook.com/AnfConsulting/
• http://au.linkedin.com/in/achansamooth