How Small Businesses and Freelancers Can Leverage Linkedin Want to connect with new clients, find work, meet strategic partners, media or even investors? Linkedin is a great place to do it! To effectively leverage Linkedin to build your personal brand, and attract opportunities, you will need a clear strategy. In this workshop, learn some practical tips and create your plan for making the most out of Linkedin. Takeaways: 3 Biggest myths about using Linkedin for personal branding 3 Steps to Optimize your Linkedin profile Create a 1-page plan for using Linkedin strategically to grow your business and connect with the right people About the speaker --> Anfernee Chansamooth & Cindy Pham are a husband and wife team on a mission to help entrepreneurs launch, grow & optimize their remote work business so that they can have true freedom. They love to travel and explore the roads less traveled in life, relationship, business, and sustainable living. They're also co-hosts of the Founders Connect podcast and upcoming Remote Business Summit. https://foundersconnect.co/

1. How Small Businesses
and Freelancers Can
Leverage Linkedin
Anfernee Chansamooth & Cindy Pham
+

2. 1. 3 Biggest myths about using Linkedin for personal branding
2. 3 Steps to Optimize your Linkedin profile
3. Create a 1-page plan for using Linkedin strategically
What you’ll learn today:

3. 👉 http://foundersconnect.co/podcast 👈
Anf & Cindy:
● 7,000+ Followers on Linkedin
● Worked & travelled for 18
months as digital nomads
● Mission: To awaken the spirit of
entrepreneurship and lifelong
learning opportunities for all

5. The Myths
1. Using it like it’s your
CV (resume)
2. Sharing content is
enough
3. The more followers the
better

6. Optimize Your
Profile
❏ Does the banner grab attention?
❏ Does the headline clearly express
value?
❏ Is your profile summary
customer-centric?
❏ Do you have recent & relevant
recommendations?
❏ Are your top 3 skills that you want to
be known for listed?
❏ Is there a clear call-to-action?

7. 1 page plan
❏ What do you want to be known for in 12 months time?
Primary audience:
❏ Who is your target audience? Be specific.
❏ What primary problem are you solving for them?
❏ What are the top 7-10 challenges or mistakes? (Or
what are the steps required to solve the problem?)
List them out.
❏ What’s the compelling next step?
❏ How many new connections will you make per day/week?
❏ How many sales calls will you book per week/month?
Partners:
❏ Who would be the ideal referral partner(s) for your
business? What’s their job title?
❏ What can you give them for free that will help their
audience? (treasure)
❏ Who do you know already who can connect you with
your target audience?
❏ How many potential partners will you connect with
each day/week?
❏ How many partner calls will you book per week/month?
Follow up/CRM
❏ How will you track follow up and sales activity?

8. Got a Question?

9. BONUS GIFT: Free Linkedin Profile Review
(normally $97)
1. Email your linkedin URL to: anf@simplecreativemarketing.com
2. Subject: Tribe Theory Gift