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How to build a blog that wins you clients (Simple Creative Marketing)

Is blogging still relevant for small business in 2017?
The resounding answer is… YES!

Now here’s the problem...

According to Worldometers there are approximately 2.8 million blog posts written PER DAY!

It’s no wonder that many small business owners, marketing managers, and people responsible for spreading the word about a product or service often struggle with cutting through the noise, reaching their target audience, and finding a positive return on investment (ROI) from their blog.

So if you’re scratching your head wondering how you can make your blog work for your business, then this training is for you.

In this presentation, you’ll learn:
- The top 5 myths about blogging for business
- Why content alone won’t lead to a successful blog (and what will)
- 5 tools that every content marketer needs in their toolkit
- 3 proven ways to get your content in front of more people
- 5 content pieces that EVERY business should create

About The Facilitator: Anfernee Chansamooth

Anfernee Chansamooth, founder of Simple Creative Marketing, is a content marketing specialist helping time-poor business owners to outsource their content, build authentic brands, and grow their influence online. He’s a co-author of #1 Amazon Bestselling “The Better Business Book”.

Anfernee has trained over a thousand business leaders across 14 countries, empowered over 500 students in Laos, Sydney and Toronto, has appeared on Network Ten, in Anthill Magazine and at TEDxTelstraSydney. He regularly writes for for Huffington Post.

After a traumatic brain surgery experience in 2006, Anfernee packed up his wealth of experience in the corporate sector to pursue and create a life of meaningful contribution.

He's travelled to over 34 countries and lived in Australia, Canada and Laos; launched a program in Laos that empowered 200 students to speak up and take action to create positive change in their communities; and currently empowers entrepreneurs through his marketing service, e-courses, podcast, blog and online community.

...

FREE BONUS: BLOG FOR PROFIT CANVAS
Get clear, strategic & profitable with your blog in 10-mins with our visual tool.
Grab it here -> http://www.simplecreativemarketing.com/canvas

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How to build a blog that wins you clients (Simple Creative Marketing)

  1. 1. How To Build A Blog That Wins You Clients Anfernee Chansamooth Marketing Consultant
  2. 2. What’s your biggest challenge with blogging?
  3. 3. “We absolutely have more customers from this (we ended up with about 29 new email sign ups from that page alone during those 4 days of the campaign running) “
  4. 4. What we’ll cover today… ● The top 5 myths about blogging for business ● Why content alone won’t lead to a successful blog (and what will) ● 5 tools that every content marketer needs in their toolkit ● 3 proven ways to get your content in front of more people ● 5 content pieces that EVERY business should create
  5. 5. The Top 5 Myths Around Blogging
  6. 6. MYTH: If you build it, they will come...
  7. 7. MYTH: You can “wing it” ...
  8. 8. MYTH: Can’t prove ROI ...
  9. 9. MYTH: You have to always blog about your product or service ...
  10. 10. MYTH: Can’t outsource content...
  11. 11. ● Spends < 1 hr per blog post (instead of 1 day) ● Doubled traffic to website in just 4 months
  12. 12. 80 / 20 POP QUIZ: Who are hugs best shared with?
  13. 13. … Other People Who Want Hugs! (Tip: think of your content as hugs)
  14. 14. The ONE thing most busineses don’t focus enough on…
  15. 15. Promotion! Production
  16. 16. 3 proven ways to get your content in front of more people
  17. 17. 1. Create & format your content for great experience and sharing
  18. 18. 1. Create & format your content for great experience and sharing
  19. 19. Doubled traffic to her website in 4 months 2. The 3 R’s - Right message, Right audience, Right platform
  20. 20. SOCIAL ● Organic ● Paid EMAIL LIST ● Yours ● Promo partners GUEST BLOG ● Outreach ● Clients/partners 3. Share on multiple channels
  21. 21. Q: Who could you write a guest blog for?
  22. 22. Which are you NOT doing currently?
  23. 23. 5 tools that every content marketer needs in their toolkit
  24. 24. Headline Analyzer
  25. 25. Google Analytics
  26. 26. Headline Analyzer
  27. 27. Headline Analyzer Yoast SEO plugin for Wordpress
  28. 28. Headline Analyzer
  29. 29. Headline Analyzer
  30. 30. Which tool will you play with next?
  31. 31. 5 content pieces that EVERY business should create
  32. 32. Headline Analyzer 12 per quarter (1 per week) 1 per quarter Daily Or weekly (depends on channel) Sample Publishing Frequency
  33. 33. Headline Analyzer
  34. 34. Headline Analyzer Example: Accounting Firm CORE CONTENT: “Business Health Check By The Numbers” Self diagnostic tool (Excel) DERIVATIVE ASSET: Blog post #1: “The ONE Number That ALL Businesses Need To Be Tracking (but don’t)” PROMOTIONAL MICRO-CONTENT: Twitter: “Is your business on track to succeed or fail in the next 6 mths? Here’s 1 number that will tell you: http://bit.ly/POST
  35. 35. Which content will you create next?
  36. 36. What was most valuable today?
  37. 37. Grab it at: www.simplecreativemarketing.com/canvas Say NO MORE to 10+ hours per week creating content... that goes up on your blog and does nothing for your business!
  38. 38. Got Questions? Email hello@simplecreativemarketing.com
  39. 39. References ● http://www.simplecreativemarketing.com/blog/content-strategy-effective/ ● http://www.curata.com/blog/the-content-marketing-pyramid-how-to-generate-more-with- less/ Tools ● 1-page blogging for profit canvas: www.simplecreativemarketing.com/canvas ● Google Analytics: https://analytics.google.com/analytics/web/ ● Wordpress: http://wordpress.org ● TinyPNG: https://tinypng.com/ ● SmarterQueue: https://smarterqueue.com ● Yoast SEO plugin for WP: https://yoast.com/wordpress/plugins/ ● Headline Analyzer: http://coschedule.com/headline-analyzer ● Learn Google Analytics (free training): https://analytics.google.com/analytics/academy/
  • STHoogwout

    Sep. 28, 2017

Is blogging still relevant for small business in 2017? The resounding answer is… YES! Now here’s the problem... According to Worldometers there are approximately 2.8 million blog posts written PER DAY! It’s no wonder that many small business owners, marketing managers, and people responsible for spreading the word about a product or service often struggle with cutting through the noise, reaching their target audience, and finding a positive return on investment (ROI) from their blog. So if you’re scratching your head wondering how you can make your blog work for your business, then this training is for you. In this presentation, you’ll learn: - The top 5 myths about blogging for business - Why content alone won’t lead to a successful blog (and what will) - 5 tools that every content marketer needs in their toolkit - 3 proven ways to get your content in front of more people - 5 content pieces that EVERY business should create About The Facilitator: Anfernee Chansamooth Anfernee Chansamooth, founder of Simple Creative Marketing, is a content marketing specialist helping time-poor business owners to outsource their content, build authentic brands, and grow their influence online. He’s a co-author of #1 Amazon Bestselling “The Better Business Book”. Anfernee has trained over a thousand business leaders across 14 countries, empowered over 500 students in Laos, Sydney and Toronto, has appeared on Network Ten, in Anthill Magazine and at TEDxTelstraSydney. He regularly writes for for Huffington Post. After a traumatic brain surgery experience in 2006, Anfernee packed up his wealth of experience in the corporate sector to pursue and create a life of meaningful contribution. He's travelled to over 34 countries and lived in Australia, Canada and Laos; launched a program in Laos that empowered 200 students to speak up and take action to create positive change in their communities; and currently empowers entrepreneurs through his marketing service, e-courses, podcast, blog and online community. ... FREE BONUS: BLOG FOR PROFIT CANVAS Get clear, strategic & profitable with your blog in 10-mins with our visual tool. Grab it here -> http://www.simplecreativemarketing.com/canvas

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