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Video changing the way we communicate, with Digital Women's Network

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Over 35 people attended on a beautiful evening on the 12th of April. Our Speaker Angela Mellak started off the event by taking the audience on the evolutionary journey video has taken since 1895, through to today. Angela went on to outline the various categories of video from Educational, through to Entertainment and highlighted the most powerful structures and Digital tools and platforms that are changing the way people use video and technology. Angela shared her tips for crafting the most powerful videos for brand and businesses. "Telling a compelling story to share the benefits and most of all focus on the customer journey"
Angela was joined by the Marketing Director James Towers from Kwickie, who spoke about the way mobile has further changed the way video is consumed.

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Video changing the way we communicate, with Digital Women's Network

  1. 1. WELCOME 12th April 17
  2. 2. https://www.youtube.com/watch?v= RMINSD7MmT4
  3. 3. Categories of video marketing? Promotional - Product - Services Educational - Tutorials - Online Courses Entertainment - Music - Movie trailers - Comedy - Games Interactive - Augmented Reality (Pokemon) - Kwickie
  4. 4. Music Video’s
  5. 5. Music Video’s
  6. 6. https://unruly.co/news/article/2015/ 11/19/most-shared-ads-of-2015/
  7. 7. Facebook Live 78% of businesses that have used Facebook Live said it was an effective marketing tool. Instagram Video 85% of businesses that have used Instagram video said that it was an effective marketing tool. Snapchat 88% of businesses that have used Snapchat said that it was an effective marketing tool. Interactive Video 92% of businesses that have used Interactive video said that it was an effective marketing tool. Its fairly new marketing trend, but it's one that can be incredibly beneficial because it's tailored to the individual viewer. 2017 Video Marketing trends
  8. 8. “It would take an individual 5 million years to watch the all the video that is shared each month” THANK YOU

Editor's Notes

  • Welcome to Digital Women’s Network event, Video changing the way we communicate. April 12th 2107 www.digitalwomensnetwork.com
  • Video, where did it all begin?

    1895 -Saw the world's first motion picture camera

    1889 saw first experimental movie that Thomas Edison made in 1889.

    https://youtu.be/dDmAxdLvdQ4
  • July 1, 1941, the first television commercial aired during a baseball game
    Yes the first television commercial aired on WNBT during a baseball game between the Philadelphia Phillies and the Brooklyn Dodgers. This marked the beginning of consumers gaining product or service information from video content.

    https://youtu.be/-Q7cf0z0fG8
  • 1969 saw man on the moon- considering we have more power in our mobile phones today than they did in their whole spacecraft - seeing this is simply incredible
    https://youtu.be/RMINSD7MmT4
  • Promotional videos are made with a strategic goal in mind and often for a targeted audience.

    Educational videos are purely for learning

    Entertainment encapsulates everything from music, movie trailers, comedy to short films and games. They are the highest shared on social media.

    Interactive video involves a whole new way of thinking about video content. It is the transformation of the traditional viewing experience from monologue to dialogue. This is where Kwickie have made their mark.
  • Who can forget this? it still holds the title for the most watched video with 2,809,544,452 views two billion eight hundred and nine million five hundred and forty four thousand, four hundred and fifty two views
    Prior to June 28, 2015, only 2 videos, "Gangnam Style" and "Baby" Justin bieber, had reached this milestone, but less than 3½ months later, on October 7, 2015, 10 videos had done so.[3]

    https://youtu.be/9bZkp7q19f0


  • As of April 2017, a total of 53 videos have exceeded one billion views, 8 of which have exceeded two billion views.[4]The five fastest videos to reach one billion views are "Hello" (87 days),
    https://youtu.be/YQHsXMglC9A
  • Emotional video
    smart and powerful https://youtu.be/Hzgzim5m7oU
  • Video Marketing Mistakes to Avoid
    #1 Don’t get hung up on length. But while it is true that attention spans are short and skip buttons are our worst nightmare, length is only one factor of the whole video creation process.
    #2 Don’t compromise the message - and there's really no need! According to a huge study by Wistia, engagement is pretty steady up to 2 minutes.
    This means that a 90 second video is just as capable of holding a viewer's attention as a 30 second video.
    See this perfect example by Dove https://youtu.be/XpaOjMXyJGk
  • #2 Remember the buyer journey has a few stages: awareness, consideration, decision and reinforcement.
    Awareness
    When people are just becoming aware of your brand, they will be looking for the basics of what you do and who you are. Create short video to outline the benefits.
    See this smart funny video for $1 shavers
    https://youtu.be/ZUG9qYTJMsI
  • Consideration
    When people are just becoming aware of your brand, they will be looking for the basics of what you do and who you are. Create short video to outline the benefits.
    Berlitz lean english campaign- just fantastic
    https://youtu.be/GT86iWiH2mI


  • Decision making
    Product videos like this one help customers to make purchase decisions because it is the closest they will get to essentially 'trying' the product before they buy it. .http://brightcove.vo.llnwd.net/e1/uds/pd/710857100001/710857100001_4967360713001_4967356153001.mp4?pubId=710857100001&videoId=4967356153001
  • Reinforcement
    Excite your existing customers with great video content that they will feel encouraged to share with their friends and reduce buyers remorse!
    https://vimeo.com/129568094
  • The Dawn of Internet Video Marketing
    In 2007 and 2008, production companies started posting full-length TV shows and movies on YouTube. There was a noticeable uptick in the number of product- or service-specific videos being uploaded. Meanwhile, Facebook integrated the ability to share links to videos elsewhere on the internet simply by pasting the link in a status update. This resulted in Facebook users seeing more of these marketing videos in their news feeds. In 2007, Facebook launched its own video player that allowed companies and individuals to launch their videos on the platform. This coincided with the social media platform’s launching of Facebook Pages for Businesses.
  • The Future of Video Marketing
    Right now, YouTube is the second-largest search engine in the world and one of the main platform for reaching millennials and Generation Z. Why them?
    It’s because a Google and IPSOS study showed that they spend 28% of their time online solely watching videos. Also, for 53% of mobile video sessions, video activity is all a person is doing. This means he or she is focused on the content.
    Facebook Live
    78% of businesses that have used Facebook Live said it was an effective marketing tool.
    Instagram Video
    85% of businesses that have used Instagram video said that it was an effective marketing tool.
    Snapchat
    88% of businesses that have used Snapchat said that it was an effective marketing tool.
    Interactive Video
    92% of businesses that have used Interactive video said that it was an effective marketing tool. Its fairly new marketing trend, but it's one that can be incredibly beneficial because it's tailored to the individual viewer.

  • “It would take an individual 5 million years to watch the all the video that is shared each month”


    Thank you, Angela Mellak @ Digital Women’s Network
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