Women in Media by Denise Wyer from AdRoll

1. Women in Media
Denise Wyer
denise.wyer@adroll.com

3. Who am I?

4. Where it started...
2007

5. A move to supply

6. Introduction to the big players

7. The evolution of Mar-Tech

8. The evolution of Mar-Tech

9. What is programmatic?

11. Programmatic Benefits
SCALE
COST EFFICIENTINSTANT
ONE PLATFORM

12. Programmatic is growing
92%of marketers are planning for
programmatic ad budgets to
increase or stay the same in the
coming year

13. What is first party data?

17. Retargeting performs
the same as or better
than search.
Retargeting performs
the same as or better
than email.
84% 83%
Retargeting performs
the same as or better
than other display.
83%
Retargeting drives performance
The vast majority of marketers say that retargeting campaigns perform the same as or better than
their other campaigns.