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Women in digital

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Women in Media by Denise Wyer from AdRoll

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Women in digital

  1. 1. Women in Media Denise Wyer denise.wyer@adroll.com
  2. 2. Who am I?
  3. 3. Where it started... 2007
  4. 4. A move to supply
  5. 5. Introduction to the big players
  6. 6. The evolution of Mar-Tech
  7. 7. The evolution of Mar-Tech
  8. 8. What is programmatic?
  9. 9. Programmatic Benefits SCALE COST EFFICIENTINSTANT ONE PLATFORM
  10. 10. Programmatic is growing 92%of marketers are planning for programmatic ad budgets to increase or stay the same in the coming year
  11. 11. What is first party data?
  12. 12. Retargeting performs the same as or better than search. Retargeting performs the same as or better than email. 84% 83% Retargeting performs the same as or better than other display. 83% Retargeting drives performance The vast majority of marketers say that retargeting campaigns perform the same as or better than their other campaigns.

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