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The Business 
Model Canvas 
AngryTips
Customer segments 
- Teenagers (16-18s old): people who is going to 
watch my videos 
- Education: Key stage 4 or 5 
- Also those are working now 
- Public institutions, companies and associations: 
people who is going to fund my videos
Values 
- Exclusive content 
- Free for users 
- Low risk because of the costs of production 
- Easy accessibility through the Internet
Channels 
- Awareness 
- Teachers 
- Social networks 
- Evaluation 
- Analytics 
- Organisations’ 
interests 
- Education’ 
professionals 
reactions 
- Purchase 
- Easy absorbing for users 
- Low prices for clients
Customer relationships 
- E-mail 
- Personal accounts on social networks 
- Co-creation programs 
- Contacts with teachers who want to use our 
videos during the lectures
Key resources 
- Basic filming equipment 
- Actor 
- Licenses 
- Social networks 
- Low budget at the beginning
Key activities 
- Showing teenagers how to use properly 
the local online tools 
- Helping organisations to get a younger 
audience
Key partnership 
- Public funds 
- Associations for young people 
- Education organisations 
- Schools of Acting for hiring actors
Costs 
- Actors 
- Multimedia equipment 
- Licenses 
- Taxes 
- Travel costs

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AngryTips: The Business Model Canvas

  • 1. The Business Model Canvas AngryTips
  • 2. Customer segments - Teenagers (16-18s old): people who is going to watch my videos - Education: Key stage 4 or 5 - Also those are working now - Public institutions, companies and associations: people who is going to fund my videos
  • 3. Values - Exclusive content - Free for users - Low risk because of the costs of production - Easy accessibility through the Internet
  • 4. Channels - Awareness - Teachers - Social networks - Evaluation - Analytics - Organisations’ interests - Education’ professionals reactions - Purchase - Easy absorbing for users - Low prices for clients
  • 5. Customer relationships - E-mail - Personal accounts on social networks - Co-creation programs - Contacts with teachers who want to use our videos during the lectures
  • 6. Key resources - Basic filming equipment - Actor - Licenses - Social networks - Low budget at the beginning
  • 7. Key activities - Showing teenagers how to use properly the local online tools - Helping organisations to get a younger audience
  • 8. Key partnership - Public funds - Associations for young people - Education organisations - Schools of Acting for hiring actors
  • 9. Costs - Actors - Multimedia equipment - Licenses - Taxes - Travel costs