2. Customer segments
- Teenagers (16-18s old): people who is going to
watch my videos
- Education: Key stage 4 or 5
- Also those are working now
- Public institutions, companies and associations:
people who is going to fund my videos
3. Values
- Exclusive content
- Free for users
- Low risk because of the costs of production
- Easy accessibility through the Internet
5. Customer relationships
- E-mail
- Personal accounts on social networks
- Co-creation programs
- Contacts with teachers who want to use our
videos during the lectures
6. Key resources
- Basic filming equipment
- Actor
- Licenses
- Social networks
- Low budget at the beginning
7. Key activities
- Showing teenagers how to use properly
the local online tools
- Helping organisations to get a younger
audience
8. Key partnership
- Public funds
- Associations for young people
- Education organisations
- Schools of Acting for hiring actors