What does internal communications in the future look like? What skills must internal communicators have? Look up this presentation to learn more about trends and insights that are shaping the future of the function.

1. The Future of Internal
Communications
Aniisu K Verghese
10th Annual Corporate Communications Conference (leading
automotive and industrial technologies major)
May 20, 2013 1

2. Who Owns Internal
Communications?
Everyone!
Trend: “Employees are your next new product”
-Source: 2011: Trends in Internal Communications (Edelman Change &
Employee Engagement)

3. 3
Towards the Authentic Enterprise: Internal Communication for the Companies of the Future
Wing, Mike (2009)
EACD European Communications Summit

4. 4
Towards the Authentic Enterprise: Internal Communication for the Companies of the Future
Wing, Mike (2009)
EACD European Communications Summit

5. You can’t control information
http://news.bbc.co.uk/1/hi/business/7892538.stm

6. Age of ‘Trust Deficit’
Source: Edelman’s Trust Barometer, 2013

7. Company’s employee is more credible
than the CEO
Source: Edelman’s Trust Barometer, 2013

8. Employees trust a social media
active leader
Source: 2012 CEO, Social Media and
Leadership Survey, BrandFog

9. Shift from e-mail/IM to social media
Source: The social economy: unlocking value and productivity using social technologies,
McKinsey, 2012

10. Conflicts at the workplace
Source:
https://www.cpp.com/pdfs/CPP_Global_Human_Capital_Report_Workplace_Co
nflict.pdf
Workplace Conflict and How Businesses Can Harness it to Thrive. CPP Global
Human Capital Report, July 2008

11. Only 50% people feel valued by
employer
Source: 2012 Kelly Global Workforce Index

12. Why people stay: cause they enjoy the
work
Source: 2012 Kelly Global Workforce Index

13. The Future of the Workplace
13
Source:: 2025 Workplace: Intel Predicts the Future
http://www.forbes.com/sites/kevinkruse/2013/02/11/2025-workplace-intel-predicts-the-future/
Workers
Demand “High
Flexibility”
Consumer
Tech Drives
Enterprise IT

14. Whom does the future belong to?
“The future belongs to a very different kind of person with
a very different kind of mind – creators
and empathizers, pattern
recognizers and meaning
makers. These people – artists, inventors,
designers, storytellers, caregivers, consolers, big picture
thinkers – will now reap society’s richest rewards and share
its greatest joys.” – Dan Pink
https://sites.google.com/site/pinks6senses/m
eaning

15. Ten Skills of the Future Workforce
Source: Future Work Skills
2020, ©2011 Institute for the Future for University of Phoenix Research Institute.

16. …..But we have different needs

17. So do many others…
“Often, the communication mediums we use
are event-led. For instance, if we want to
promote the feeling of social service, then we
would do it through an event, say a blood-
donation camp, which will be organized by the
employees themselves. This sense of
ownership leads to the message being
internalized.”
http://www.karunakumar.com/?p=102
“Management at Tata decided to use radio as
a medium to reach blue-collar employees.
Radio has been working in India for a long
time. They create messages that are
customized and curated for these blue-collar
employee in the languages that they speak and
understand.”
http://internal-communication.com/how-do-you-reach-employees-
when-theyre-busy-building-cars/

18. Actions speak louder….
Crown Prince of Abu Dhabi stops
car and consoles a girl stranded
on the road
Will Bowen, a pastor offered a
simple idea to eradicate
complaining from parishioners'
lives. A 21-day challenge.

19. Where is the function headed?
Source: Watson | Helsby (2002)

20. “Welcome – and get used to – a
world in which what companies
do is not as important as
how they do it”
- Edelman’s Trust Barometer (2013)

21. Scenario: who should tackle this?
• An employee of your organization creates a Facebook
page which names other colleagues and company
and posts derogatory comments.
• The individual invites others to participate and share
their grievances.
Should Internal Communications, Corporate Communications, Marketing or
Leadership respond and how?

22. Thank You & Stay Connected
• Linkedin: http://in.linkedin.com/in/aniisu
• Twitter: www.twitter.com/aniisu
• Visit the book FB page :http://www.facebook.com/ICbook2012
• E-mail: intraskope@yahoo.com
• Visit my blog: www.intraskope.wordpress.com