Dashboard design process: organize KPIs for a meaningful representation. How to design an effective dashboard making charts talk clearly

1. From KPIs to Dashboards From KPIs to Dashboards pic by: http://www.flickr.com/photos/jiazi/

2. from KPIs to Dashboards ANI LOPEZ SEO Manager & Web Analytics Consultant at CardinalPath.com http://dynamical.biz/blog/ http://twitter.com/anilopez http://www.linkedin.com/in/anilopez

3. from KPIs to Dashboards Index Basic concepts Dashboard styles Design process

4. from KPIs to Dashboards The myth

6. Expose business trends or patterns

7. Identification of data outliers & correlations

8. Align strategies targeting same goals

10. Limited ability of the dashboardingtools within Web Analytics products

12. from KPIs to Dashboards Identify a real KPI If trend increases or decreasesIs it really significant? If it is significantHave we resources to invest?

13. from KPIs to Dashboards What´s a Dashboard «A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen* so it can be monitored at a glance» Stephen Few perceptualedge.com *think on printed dashboards too Visual Business Intelligence forenlightening analysis and communication

14. from KPIs to Dashboards Design Styles

15. from KPIs to Dashboards Lady Gaga style

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17. from KPIs to Dashboards

18. from KPIs to Dashboards

19. from KPIs to Dashboards

20. from KPIs to Dashboards STYLE

21. from KPIs to Dashboards

22. from KPIs to Dashboards

23. from KPIs to Dashboards Tron Legacy style

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28. from KPIs to Dashboards Minimal style the right one actually

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31. from KPIs to Dashboards

32. from KPIs to Dashboards

34. Collect and process the data

35. Reportlets: Charts, tables & other elements

36. Hand-drawn mockups

37. Move design to Excel

39. Excel pluginsNextAnalytics, Excellentanalytics

40. Web based services

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43. from KPIs to Dashboards

44. reportlets a reportlet / dashboard is not an infographic

45. reportlets Does this one provide any perspective?

46. reportlets Timeline adds better context

47. reportlets Does type of chart help understand it?

48. reportlets Less fancy, better insight

49. from KPIs to Dashboards Moving design to Excel

50. move design to Excel

51. move design to Excel

52. test with real data

54. Design subject to information

55. Understandable at a glance

57. Report

58. Analysis