Contenu connexe Similaire à Tools used for Growth Hacking Similaire à Tools used for Growth Hacking (20) Tools used for Growth Hacking2. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
3. GROWTH HACKING
8. Acquisition Tools!
• Paid Marketing!
• SEM!
• Display!
• Redirecting!
• Content!
• SEO!
• Social!
• Exit Intent!
9. Sales Tracking!
10. Retention!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
4. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis !
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
26. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
35. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
43. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
51. A/B TESTING: GOOGLE CONTENT EXPERIMENTS
#growthhackingLATAM
1. Choose Objective!
2. Identify Original & Variation of pages!
3. Add Experiment Code to Original Page!
4. Review & Launch Experiment
52. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
54. WEBSITE BEHAVIOR: GOOGLE ANALYTICS
#growthhackingLATAM
Tracking:!
Funnel Analysis | Page Depth Analysis!
Bounce Rate, Time Spent, Exit Rates!
Demographic Information!
E-commerce Conversion Rates!
Source, Medium & Channel Analysis
55. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
60. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
63. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
66. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
68. GROWTH HACKING
1. Product Analysis!
• Conversion Analysis!
• Heat Maps & Live Interaction!
• Landing Page!
• A/B Testing!
2. Website Behavior!
3. Individual Behavior!
4. Product Management Tools!
5. Project Management Tools!
6. Social Tracking (Bitly, ClickToTweet)!
7. Customer Development Tools
#growthhackingLATAM
72. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
74. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
76. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples
#growthhackingLATAM
78. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
80. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples !
12. Case Study
#growthhackingLATAM
82. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
84. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples !
12. Case Study
#growthhackingLATAM
86. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
92. 250 WORKSHOPS. 120 CITIES. 50,000 ENTREPRENEURS.
EXAMPLE OF GROWTH HACKS: LEAN STARTUP
MACHINE
105. A/B Test: Overlay Messaging
Bounce Exchange: Home Page (Exit Intent)
+13% conversion for 65,000 Tutorials
107. + 9% conversion with Type B (Left Rail)
A/B TESTING: Rails versus Old Rails
Type A Type B
112. GROWTH HACKING
8. Acquisition Tools!
SEM/SEO !
Redirecting Platform!
Content Marketing!
Social!
Exit Intent!
9. Sales Tracking!
10. Retention Tools!
11. Growth Hack Examples!
12. Case Study
#growthhackingLATAM
114. CASE STUDY: EXAMPLE
• What is Skillfeed?
• Competitor Analysis
• Defined Business Model, OKR’s & Metrics
• Defined Funnel
• User Personas
• Tools Used
• Analyzed Data
1. Top 25 countries conversion rates
2. Exit Reasons
3. Video Viewing Data
4. Demographic & Interest
5. Marketing Channel Data
6. Content consumed within platform
7. Churn, LTV, Net Adds, Annual v/s Monthly
8. Email Open Rates & Conversions
!
• Experiments Run
#growthhackingLATAM
115. CASE STUDY: EXAMPLE
• How can we differentiate ourselves from our competitors?
!
• What kind of customers would you concentrate on?
!
• Build the funnel, what metric would you concentrate on?
!
• How can we reduce churn? (See Exit Reasons)
!
• How would you reach your revenue goal ?
!
• How would you improve retention and then life time value?
!
• What kind of tests would you run?
!
• How can we improve our referrals?
#growthhackingLATAM
118. SKILLFEED: FUNNEL ANALYSIS
ACQUISITION (Email Address)
ACTIVATION (Free Trials)
RETENTION (Retained Paid Users)
REFERRAL (# of people
being referred)
REVENUE !
(Monthly/Annual)
#growthhackingLATAM
121. CASE STUDY: DEFINED METRICS
Annual Revenue (SAAS) = Function {}
!
• Browse Accounts (Give email but not credit card)
• Free Trials (Credit card)
• Existing Paying Customers (Ec)
• New Paying Customers (Nc)
• Net Adds
• Churn (C)
• Life Time Value
#growthhackingLATAM
123. CASE STUDY: ANALYZED DATA
Analyzed Data: !
!
1. Top 25 countries conversion rates
2. Exit Reasons
3. Video Viewing Data
4. Demographic & Interest
5. Marketing Channel Data
6. Content consumed within platform
7. Churn, LTV, Net Adds, Annual v/s Monthly
8. Email Open Rates & Conversions
#growthhackingLATAM
126. CASE STUDY: EXPERIMENTS RUN
• Churn: Extending Free Trial (7 days v/s 30 days v/s 60 days)!
!
• Activation: Activating browse account users!
!
• Acquisition: New Marketing Channels (Content, Twitter, FB)!
!
• Acquisition: Exit Intent (A/B Testing)!
!
• Acquisition: Old Design v/s New Design!
!
• Acquisition: Cross Promotion With Other Products
#growthhackingLATAM
127. CASE STUDY: EXPERIMENTS RUN
• Retention (Better User Ex): Creating New Taxonomy!
!
• Retention: Making Product More Goal Oriented (Emails)!
!
• Retention: Improving Curation of Videos!
!
• Acquisition: Selling Through Instructors!
!
• Acquisition: $1 for 60 days Free Trial
#growthhackingLATAM