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innovate like a startup! 
by @nickdemey (co-founder www.boardofinnovation.com)
Who’s that guy?
Nick De Mey - @nickdemey 
co-founder Board of Innovation
“It’s our goal to make corporates innovate 
like startups to challenge the status quo.” 
our vision
Intrapreneurship 
(Corporate Entrepreneurship) 
“The act of behaving like an entrepreneur while 
working within a large or...
Step 1 
make 
corporate suits 
act like startups. 
flickr cc tymtoi 
some call this 
#intrapreneurship
How? 
Pull them 
out of their 
comfort zone. 
flickr cc ennuipoet
Accept the fact that you’ll have 
to explore new territory.
“Startups are not smaller 
versions of big companies" 
- Steven Blank, author The Startup Owner's Manual
To innovate, you have to 
work in a different way.
Entrepeneurial theatre. 
Do research & Build product Learn 
1 year 
Market launch! 
3 months 
Market launch!
Entrepeneurial theatre. 
Do research & Build product Learn 
1 year 
Market launch! 
3 months 
Market launch! 
Looks more l...
Best of both worlds!
Large Corporate: Can enter a market in no time.
vs Small startups that have to use guerrilla tactics.
Intrapreneur: More like a one-man-army. 
Very special skill set 
needed!
Startups = 
no magic potion
Not everyone will succeed… 
2006 
“web 2.0"
Not everyone will succeed… 
2009
Out of nowhere? 
$9 billion valuation?
Pull out of comfort zone? 
Different allies & enemies = different tactics
Case:
Shuttle service: What if… we integrate smart tech?
Imagine: Self driving car bringing kids to school & back. 
A service offered to 
‘groups’ of parents. 
Sold to schools.
When to apply 
Intrapreneurial tactics?
Innovation Scope
Innovation Scope 
1 
3 
4 
5 
2
Innovation Scope 
1 
3 
4 
5 
2
Innovation Scope 
G H I 
D E F 
A B C
Comfort zone 
Different stakeholders
Stakeholder: 
Lonely wolf.
“Publicity triggers the 
corporate immune system”
Hide it: Just marketing, nothing to see here…
Don’t share all the scary details… 
You asked permission for…
Don’t share all the scary details… 
Actual usage:
Stakeholder: 
Supported by 
high level MGMT
What is this?
What is this?
Test the water.
“If you can show me the business 
case, it’s already too late!” 
- Bill Gates
Stakeholder: 
Close colleagues
Move slow.
Examples 
#amazeme sessions, 
After hours guerrilla club, 
…
Stakeholder: 
Other employees
What is this?
What is this?
Make it hard to compare (or kill)
New skills: 
out of comfort zone 
Intrapreneur = be an entrepreneur
Who is this?
Anna Chapman: Russian Spy
New skills are needed to blend in. 
Internal 
(other employees) 
External 
(other entrepreneurs)
New skills: 
internal
New skills: 
External
Create a sixth sense
Triggers for innovation. 
Because we can make it! Because they want a solution! 
Customer 
driven 
Technology 
driven
Triggers for innovation. 
Because we can make it! Because they want a solution! 
Customer 
driven 
Technology 
driven
Triggered by technology. 
“ A smart fridge with an integrated 
computer to offers recipes, order food...”
Triggered by technology. 
“ A smart fridge with an integrated 
computer to offers recipes, order food...” 
This idea lives...
Triggered by technology. 
“ A smart fridge with an integrated 
computer to offers recipes, order food...” 
And comes back ...
Case (ninetees) car + home automation? 
“Fill the bath when I head home.” 
Could you name a similar case today?
Existing tech & infrastructure limits our thinking.
Existing tech & infrastructure limits our thinking.
Existing tech & infrastructure limits our thinking.
Existing tech & infrastructure limits our thinking.
Learn to observe! 
-VS-
What will we laugh with in the future?
Know to where to find 
inspiration
Collect resources 
Look for other “experiments”? 
www.producthunt.com 
www.springwise.com 
https://news.ycombinator.com 
h...
How to “be” 
an entrepreneur?
non-written rules - code of conduct…
Direct interaction 
with customers?
Observed different users, 2 tasks: 
“Gather inspiration for your new 
kitchen.” 
“Find a professional to help you.”
Quick & Dirty is often good enough.
Be honest.
Be honest: What do we know (& don’t know?) 
https://www.youtube.com/watch?v=GiPe1OiKQuk
Become a new person.
Are you ready to 
sacrifice your best people?
Nick De Mey (Board of Innovation) - Innovate like a startup
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Nick De Mey (Board of Innovation)
Title: Innovate like a startup

Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14

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Nick De Mey (Board of Innovation) - Innovate like a startup

  1. 1. innovate like a startup! by @nickdemey (co-founder www.boardofinnovation.com)
  2. 2. Who’s that guy?
  3. 3. Nick De Mey - @nickdemey co-founder Board of Innovation
  4. 4. “It’s our goal to make corporates innovate like startups to challenge the status quo.” our vision
  5. 5. Intrapreneurship (Corporate Entrepreneurship) “The act of behaving like an entrepreneur while working within a large organization.”
  6. 6. Step 1 make corporate suits act like startups. flickr cc tymtoi some call this #intrapreneurship
  7. 7. How? Pull them out of their comfort zone. flickr cc ennuipoet
  8. 8. Accept the fact that you’ll have to explore new territory.
  9. 9. “Startups are not smaller versions of big companies" - Steven Blank, author The Startup Owner's Manual
  10. 10. To innovate, you have to work in a different way.
  11. 11. Entrepeneurial theatre. Do research & Build product Learn 1 year Market launch! 3 months Market launch!
  12. 12. Entrepeneurial theatre. Do research & Build product Learn 1 year Market launch! 3 months Market launch! Looks more like this: 3 months
  13. 13. Best of both worlds!
  14. 14. Large Corporate: Can enter a market in no time.
  15. 15. vs Small startups that have to use guerrilla tactics.
  16. 16. Intrapreneur: More like a one-man-army. Very special skill set needed!
  17. 17. Startups = no magic potion
  18. 18. Not everyone will succeed… 2006 “web 2.0"
  19. 19. Not everyone will succeed… 2009
  20. 20. Out of nowhere? $9 billion valuation?
  21. 21. Pull out of comfort zone? Different allies & enemies = different tactics
  22. 22. Case:
  23. 23. Shuttle service: What if… we integrate smart tech?
  24. 24. Imagine: Self driving car bringing kids to school & back. A service offered to ‘groups’ of parents. Sold to schools.
  25. 25. When to apply Intrapreneurial tactics?
  26. 26. Innovation Scope
  27. 27. Innovation Scope 1 3 4 5 2
  28. 28. Innovation Scope 1 3 4 5 2
  29. 29. Innovation Scope G H I D E F A B C
  30. 30. Comfort zone Different stakeholders
  31. 31. Stakeholder: Lonely wolf.
  32. 32. “Publicity triggers the corporate immune system”
  33. 33. Hide it: Just marketing, nothing to see here…
  34. 34. Don’t share all the scary details… You asked permission for…
  35. 35. Don’t share all the scary details… Actual usage:
  36. 36. Stakeholder: Supported by high level MGMT
  37. 37. What is this?
  38. 38. What is this?
  39. 39. Test the water.
  40. 40. “If you can show me the business case, it’s already too late!” - Bill Gates
  41. 41. Stakeholder: Close colleagues
  42. 42. Move slow.
  43. 43. Examples #amazeme sessions, After hours guerrilla club, …
  44. 44. Stakeholder: Other employees
  45. 45. What is this?
  46. 46. What is this?
  47. 47. Make it hard to compare (or kill)
  48. 48. New skills: out of comfort zone Intrapreneur = be an entrepreneur
  49. 49. Who is this?
  50. 50. Anna Chapman: Russian Spy
  51. 51. New skills are needed to blend in. Internal (other employees) External (other entrepreneurs)
  52. 52. New skills: internal
  53. 53. New skills: External
  54. 54. Create a sixth sense
  55. 55. Triggers for innovation. Because we can make it! Because they want a solution! Customer driven Technology driven
  56. 56. Triggers for innovation. Because we can make it! Because they want a solution! Customer driven Technology driven
  57. 57. Triggered by technology. “ A smart fridge with an integrated computer to offers recipes, order food...”
  58. 58. Triggered by technology. “ A smart fridge with an integrated computer to offers recipes, order food...” This idea lives almost half a century. Honeywell 1969
  59. 59. Triggered by technology. “ A smart fridge with an integrated computer to offers recipes, order food...” And comes back every 2-3 year. Honeywell 1969 Winnipeg 1977 LG 2012 V-Sync 1998
  60. 60. Case (ninetees) car + home automation? “Fill the bath when I head home.” Could you name a similar case today?
  61. 61. Existing tech & infrastructure limits our thinking.
  62. 62. Existing tech & infrastructure limits our thinking.
  63. 63. Existing tech & infrastructure limits our thinking.
  64. 64. Existing tech & infrastructure limits our thinking.
  65. 65. Learn to observe! -VS-
  66. 66. What will we laugh with in the future?
  67. 67. Know to where to find inspiration
  68. 68. Collect resources Look for other “experiments”? www.producthunt.com www.springwise.com https://news.ycombinator.com http://www.coolbusinessideas.com crunchbase.com https://angel.co/ https://www.kickstarter.com/ http://www.reddit.com/r/startups/ http://quora.com/ …
  69. 69. How to “be” an entrepreneur?
  70. 70. non-written rules - code of conduct…
  71. 71. Direct interaction with customers?
  72. 72. Observed different users, 2 tasks: “Gather inspiration for your new kitchen.” “Find a professional to help you.”
  73. 73. Quick & Dirty is often good enough.
  74. 74. Be honest.
  75. 75. Be honest: What do we know (& don’t know?) https://www.youtube.com/watch?v=GiPe1OiKQuk
  76. 76. Become a new person.
  77. 77. Are you ready to sacrifice your best people?
  • JeffreydenOtter

    Apr. 9, 2019
  • remyagitateurdidees

    Dec. 15, 2017
  • ZytaRabka

    Aug. 23, 2016
  • naouandigital

    Jan. 17, 2016
  • fdemeyer

    May. 31, 2015
  • ronaansi

    Mar. 31, 2015
  • sarbogast

    Jan. 28, 2015

Nick De Mey (Board of Innovation) Title: Innovate like a startup Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

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