Gayatri Korhalkar (Numa Paris) Workshop title: Engaging with an external Ecosystem Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

1. Engaging with
an external
ecosystem
Intrapreneurship Conference
Dec 12 2014

2. Numa,
A springboard for
entrepreneurs

3. Entrepreneurship
is a state of mind

4. Our quest is to
build:
Methodology
Mentorship
Ecosystem

5. Our quest is to
build:
Mentorship
Mentorship
Ecosystem

6. Our quest is to
build:
Mentorship
Methodology
Ecosystem

7. Change of
environment
catalyses a change
of mindset

8. Events
Workshops
Acceleration Programs
Open Innovation Programs
100 coworkers daily
!
72 Startups accelerated, & 5 exits
(since 2011)
!
1000 events/year

9. 2000 2007 2008 2011 2014
Silicon Sentier
La Cantine,
1st Co working space
in France
Silicon Sentier
1st Label Living Lab
Le Camping
NUMA
Silicon Xperience

10. Enterprises K-type

11. Startups R-type

12. How we approach
innovation

16. Numa Shift
(Idea to proof of concept)
Business
problem
Numa Explore
(Open innovation
sandbox)
Idea Diagnostic

17. !
Business Problem:
How might the French
customs better inform
travelers on the taxes levied
on imported goods so as to
reduce the load on call
centers?

18. Numa Shift
(Idea to proof of concept)
Business
problem
Numa Explore
(Open innovation
sandbox)
Idea Diagnostic

19. Numa Shift
DISCOVER - DEFINE DEVELOP - DELIVER PITCH
SELECTION &
PREPARATION

20. DO YOU KNOW YOUR
USER?
YES
?
USER PERSONA
USER RESEARCH &
ANALYSIS
YES
DOES YOUR PRODUCT MEET
AN EXISTING NEED?
HOW DOES YOUR USER
INTERACT WITH YOUR
PRODUCT?
IN WORDS
IN IMAGES
USE CASE
STORY BOARD
HOW DOES IT WORK?
HOW DO YOU ORCHESTRATE
A DESIRED USER EXPERIENCE?
YES
STAKEHOLDER
MAP
SERVICE BLUEPRINT
TEST
WHO DOES THE SUCCESS
OF YOUR PRODUCT
DEPEND ON?
PROTOTYPE
DO YOU KNOW THE PAIN POINTS
YOUR USERS EXPERIENCE?
DO YOU HAVE
STAKEHOLDERS’ BUY IN ?
YES
LAUNCH PITCH
?
?
?
ITERATE
IDEATE

21. !
Business Problem:
What products, services and
collaborations might emerge
if we (a French Railway
Network) open a part of our
data to an ecosystem of
entrepreneurs?

22. Numa Shift
(Idea to proof of concept)
Business
problem
Numa Explore
(Open innovation
sandbox)
Idea Diagnostic

23. Sponsor
Intrapreneurs
Startups
Subject
Experts
Users
Academia
DATA
Listen Engage Experiment

24. Watch a case study video here:
https://www.youtube.com/watch?v=3wpy0Ojf4KQ&feature=youtu.be
!
!

25. !
Our Learnings:
1. Not all business problems lend
themselves to open innovation
2. Internal stakeholder buy in is not
enough, get them engaged
3. The focus is on experimentation &
not a solution
4. Being a big brand will not ensure
participation

26. Tips on defining
your roadmap

27. 1. What are
your resources:
skills, tools,
infrastructure,
data?

28. 3.How will you
measure your
success?

29. 2. Who will you
include?

30. 4. How will you
make it a
win-win?

31. 5. What are your
barriers/show
stoppers?

32. 6.The only
obligation is to
experiment.

33. Lets talk
(20 mins)
1. Interview your neighbor
2. Flesh out his business problem
3. Recommend a road map :
Acceleration/Open Innovation
4. Share

34. Business problem
Acceleration
(Idea to proof of concept to pitch)
Open Innovation
(A sandbox)

35. Acceleration
1. How will you measure the success of your
program?
2. Who are your participants?
3. How will you identify & prepare them?
4. What happens after the participants have
pitched a working prototype & a business
case?
5. How will your program transform the
participants?
6. Whose buy in will you need to implement your
program?

36. Open Innovation
1. What are your resources (Data/
infrastructure..?
2. How will you measure the success of
your program?
3. Who will you include in your
sandbox?
4. How will it be a win-win?
5. What could be the biggest barrier?
6. Are you in it to experiment?

37. Stay in touch
gayatri@numa.paris