Anita Taylor

Greater Los Angeles Area United States

Marketing Leader at B2B Technology Startups

Advertising / Marketing / PR

More than 15 years of marketing experience at B2B software companies, from startups all the way up to IBM. Metrics-driven marketer who understands the art and science of demand generation. Rare mix of creativity, writing talent, technical savvy and tactical execution. ========================== Specialties ========================== Leadership | strategy | lead generation | demand generation | marketing automation | project management | email marketing | online marketing | content marketing | marcom ========================== Types of software I've marketed ========================== enterprise | business-to-business (B2B) | software-as-a-service (SaaS) | mobile | cloud | mainframe |...