Anna

Glasgow, United Kingdom United Kingdom

Head of Communications at Loch Lomond & The Trossachs National Park Authority

Advertising / Marketing / PR

Back in 1998, I gained an Honours Degree in Marketing from Strathclyde Business School. I have spent the years since gaining invaluable marketing experience in both agency and client-side roles across both the private and public sector. I am fascinated by: - all forms of communications and what makes people tick, - how trends start and take off, - how social marketing can help influence behaviour change in society, - how to encourage people to do more for the greater good, - how we can all play our part in saving this precious world we all live in, - how what we do at work can positively influence the rest of our lives. I have a particular interest in Social Marketing and beha