Planograms are an effective tool for retailers to increase the chances of in-store spending by strategically placing products on shelves and creating a more organized store layout, which enhances the customer shopping experience. Most retailers now rely on professionals who provide planogram services to create customized store planograms that give shoppers a realistic vision of where to make their purchases. They help with the shelf planning process based on consumer behavior, retail data, and market trends.

1. 3 Factors That Decrease In-Store Retail Spending

2. How Planograms Help Retailers Increase Sales?
Planograms help retailers increase the chances of in-store spending by strategically
placing products on shelves and creating a more organized store layout, which
enhances the customer shopping experience.
Most retailers now rely on professionals who provide planogram services to create
customized store planograms that give shoppers a realistic vision of where to make
their purchases.
They help with the shelf planning process based on consumer behavior, retail data,
and market trends.

3. Factors That Decrease
In-Store Retail
Spending
Your store’s branding is
confusing to customers.
You have not paid any
attention to space planning.
Lack of educational content in
your store.

4. Your store’s branding is
confusing to customers.
• Let us imagine you own multiple stores and are a
supermarket retailer with grocery and butchery on
site. You place your in-store butchery next to your
grocery department in one of your stores.
• A customer who enters the second store after
going to the first store expects to have the same
experience.
• You can fix this mistake by creating a store layout
design that considers the various category
hierarchies you have and maintaining the same
layout for every store, regardless of location.

5. You have not paid any attention to space planning.
• Give attention to the product range and space
planning of your store.
• Localized assortment planning will provide your
customers with the right product range at the right
time.
• If customers cannot find the products they want in
your store, you cannot expect them to continue to
shop.
• You can stock different ranges of products on your
store shelves to satisfy them.

6. Lack of educational
content in your store.
Another mistake you can make
in-store is to think that you do
not need any in-store
educational content to educate
your customers.
Educational content refers to
signage, merchandise displays,
and promotional stands that can
direct your customers in the
right direction.
For instance, a customer may
enter the store looking for a
specific item but not know
where to look because they
have never been inside the store
before.
Placing labels or marketing
banners with additional product
or category information on your
gondolas can help customers
browse through various
products and categories.

7. Use Nexgen POG to effectively plan and execute retail
store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com