Retail design has always been an essential part of retail store strategy. Planograms help retailers to set themselves apart from their competitors through shelf planning, product placement, or in-store design.

1. 5 Retail
Merchandising
Design Tips to Help
Boost Sales

2. How Planograms can
Help in Planning Retail
Design?
Planograms help retailers set themselves apart from
their competitors through shelf planning, product
placement, or in-store design.
Since the brain receives around 90% of its information
from the eyes, displaying visually appealing shelves
can help draw customer attention.
If you are running a brick-and-mortar store, it is
important that you take some time to plan your
merchandise to maximize sales.

3. Planogram
Retail
Merchandising
Tips to Boost
Sales
Create an
immersive in-
store experience
Set store layout
design based on
customer traffic
Merchandise
with your
shopper's mind
Allocate shelf
space with care
Group similar
items to boost
sales

4. Create an immersive
in-store experience
• You need to be more careful when
displaying products on shelves.
• Viewing your merchandise from the
shopper’s perspective will also help you
get ideas for cross-merchandising.
• Placing too many products can create
confusion among shoppers in choosing
products, which can result in a loss of
sales.

5. Set store layout design based on customer traffic
• If you want customers to see your best-selling items
first, you need to know where they go or turn to
when they visit your store.
• Studies have reported that the pattern of movement
of shoppers in supermarkets is counterclockwise in
the U.S.
• Placing your best-selling products or themed items
on window displays will help you create a great
impression on shoppers.
• For example, jackets or warm clothing with winter
themes can be placed during the winter.

6. Merchandise with your
shopper's mind
• Create a clear store layout design using store
displays and signage to highlight the products or
discounts customers are searching for.
• To understand how they shop in any given
category, one needs to identify the customer
decision tree by examining past sales data
using planograms.
• For example, if shoppers buy shirts primarily
based on style, ensure that the shirts are
displayed first by style to increase the chances of
impulse buying.

7. Allocate shelf space with care
Understand the stock density
and the point at which items
are displayed with enough
space to sell.
For example, a display of 15
socks may sell fast, but the
same socks on a display of
just two may not sell at all.
Maintaining visual impact and
shelf placement is essential
for utilizing the space allotted
to display merchandise.
A display of 25 pairs of socks
may not increase sales
further.

8. Grouping items to boost
sales
• You can group complementary items together to
increase sales.
• For example, consider grouping products that
have a natural relation with one another.
• Placing heavy jackets and scarves can make your
shoppers think about what else they need to
purchase before they head to the checkout
counters.
• You can also inspire shoppers by displaying
outfits with jewelry or other accessories.

9. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com