This document discusses important factors to consider when planning a retail store layout. It emphasizes that strategic planning is necessary, including deciding on a basic layout design based on store space and desired customer experience. Additionally, it stresses the importance of analyzing traffic flow and shopper behavior to create a positive shopping experience, understanding the product range to allocate sufficient space, and using smart product placement of key items to maximize exposure and sales. Effective store layout planning requires considering these visual merchandising factors.

1. Factors to Consider While Planning Your
Store Layout Design

2. Why Store Layout Design is
Important for Retail Stores?
• As a retailer, when you are interested
in planning your store layout design,
you cannot just jump in and design
your store layout. Instead, you need to
recognize the path which will help you
finish the layout design.
• Strategic planogram software can help
you plan and execute your store
shelves efficiently to entice customers.

3. Visual Merchandising Factors to Consider Before
Planning Store Layout Design
Decide on a store
layout design
1
Consider the
traffic flow &
shopper behavior
2
Understand your
store’s product
range & category
roles
3
Use smart product
placement for
maximum
exposure of aisles
4

4. Decide on a store layout
design
• Large or small, most retailers use basic store layout
designs for their store like a grid, loop, mixed,
diagonal, angular and more.
• While planning the layout, you need to consider
your store’s space, the shopping experience you
want to create and the products you sell.
• For example, most grocery stores use grid layouts
because they are easy to navigate and predictable.
On the other hand, fashion stores usually use new
age creative layouts to highlight their different
products and entice shoppers.

5. Consider the traffic flow & shopper behavior
• One of the important things that your store layout will
impact on is the shopper flow.
• While designing your layout, you need to avoid creating
discomfort to evoke a positive shopping experience.
When customers enter your store, you need to create a
decompression zone in the first 5 to 15 feet of your
storefront. This allows shoppers to enter your store
with a clear head, ready to shop.
• Also, make sure that the aisles are wide enough to
prevent shoppers from brushing against each other, and
if they see such narrow aisles, they will often try to
avoid them because of the uncomfortable encounter.

6. Understand your store’s product range &
category roles
• While creating layout design, shoppers need to
understand the dimensions of all the product range
and their categories. Then only they can design their
store layout by providing sufficient space for each
product wisely.
• If you have a lot of products in your store, you need to
categorize them into each category to execute on
shelves. Otherwise, this will lead to insufficient space
for items on shelves and the entire layout plan will fail.

7. Use smart product
placement for maximum
exposure of aisles
• When placing your items, make sure that it
creates a positive customer experience and
drives your sales.
• Identify the key products of your store with the
past retail data to display them prominently and
use this strategy to create interest in your other
products.
• Also, create a space to highlight seasonal and
limited availability items to draw the
customer’s’ attention and this helps in
promoting engagement.

8. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com