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I WANT MY 
MVP 
BUILDING THE RIGHT THING 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
DANIELLE MOSER 
@DANIELLEMOSER 
ANTHONY ARMENDARIZ 
@MANTWAN
TOPICS TO DISCUSS 
An understanding of MVP and other approaches 
Creating the ideal engagement style 
How we manage MVP projects at Funsize. 
In Practice: A Funsize case study. 
Q&A (if time allows) 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
PART I 
GETTING TO MVP 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
DEFINITION 
THE MINIMUM VIABLE PRODUCT (OR MVP) IS THE FIRST 
SHIPPABLE VERSION OF A PRODUCT CONTAINING PURELY 
CORE FEATURES, DISTRIBUTED AS A TEST RELEASE TO 
GENERATE USEFUL FEEDBACK FOR THE PRODUCT’S 
DIFFERENTIATING FEATURES SO THAT SUBSEQUENT 
RELEASES HAVE THE MAXIMUM CHANCE FOR SUCCESS.
GOALS 
• Validate a new business model. 
• Launch a new product or feature in an existing application. 
• Validate a theory or hypothesis. 
• Impress investors or stakeholders to secure funding. 
• Use financial runway smartly. 
• Get it to market and in users hands as fast as possible.
I Want My MVP (Digital Project Management Summit 2014)
8
9
“It would be pointless even if I managed to 
understand how it works.” 
- A User
“We’ve long accepted that for a product to be useful, 
it needs to have acceptable levels of both utility and 
usability. Yet far too often, we seem to ignore the 
former in favor of the latter, ending up with lots of 
easy and pleasant applications that have no reason to 
exist. One could argue that the first version of the 
iOS app Color fell into this trap.” 
! 
- RIAN VAN DER MERWE
“…it was not able to provide the "differentiated 
customer experience we had hoped for.”
QUALITIES OF AN “MVP” 
• Redefines or disrupt an industry (for some). 
• Fulfills a basic human or user need in a meaningful way. 
• Balances features that users want. 
• Creates an advocate out of the users (people). 
• Encourages engagement and builds habits (hopefully good ones). 
• Reaches the highest quality possible within the “limits”.
PART III 
THE RIGHT ENGAGEMENT STYLE 
(FUNSIZE’S APPROACH) 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
PROBLEM 
Page Title GIMME MORE. GIMME MORE. 
GIMME GIMME GIMME MORE!
OKAY, SURE 
BUT WE STILL HAVE TO SET SAIL
BUILDING DIGITAL PRODUCTS 
WE’RE IN THE BUSINESS OF 
BUILDING DOG HOUSES 
NOT CATHEDRALS. 
(BUT THEY SHOULD STILL BE BEAUTIFUL)
YOUR TEAM MUST EMBRACE 
• The time, financial, or resourcing constraints. 
• Generating quick ideas as a team to validate before investing. 
• Favoring lean, quick and sometime half-complete work. 
• Failing fast and often. 
• The ability and desire to pivot at any time and embrace change. 
• That it’s NEVER ever, ever, ever done. 
• Listening to users.
FLEXIBLE SCOPE FTW! 
• No project schedules. Only a start and end date. 
• No fixed deliverables but the services you’ll provide. 
• No promises to deliver anything specific to the client. 
• Promise a team with consistent effort. Velocity not hours. 
• Provide a standard weekly, sprint or monthly price. 
Learn More: http://funsize.co/flexible-scope-retainers
PART II 
PROJECT MANAGING MVP 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
1 
KICK OFF
2 
DISCOVERY
YOU NEED TO DISCOVER THE PROBLEM FIRST 
“..but we’re a fast-moving startup and we don’t have time to 
sit around and talk.” You do if the alternative is failure, 
brought on by an unhealthy addiction to pretty things that 
lead to fifteen minutes of fame, but not much else. 
! 
…We cannot let the allure of the visual tear us too far away 
from the usefulness of the products we develop. It is true that 
failure teaches us a great deal about what works and what 
doesn’t. But it’s so much cheaper and more effective to fail at a 
variety of ideas on paper than it is to fail at one full-blown, VC-backed 
idea. Together, we can avoid building projects that 
generate buzz, but don’t meet the needs of the people. So let’s 
discover before we build.”
I Want My MVP (Digital Project Management Summit 2014)
OUR NEXT TALK 
TOP 10 REASONS EVERY STARTUP 
NEEDS A PSYCHIC J/K!
PROJECT MANAGEMENT CLEANUP
TRASH THE PROJECT SCHEDULE
TRASH THE FIXED DELIVERABLES
TRASH THE DEADLINES
TRASH WORKING ON FRIDAYS 
(SO WE CAN DO OTHER, AWESOME STUFF)
TRASH THE DISCUSSION OF “HOURS”
OMG. WTF? 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
3 
SPRINTING 
(THE FUNS I Z E WAY)
WHAT YOU CAN DO 
VELOCITY & COMMITMENT 
~2 hours = 1 point 
32 Hrs./Week = 16 Pts./Wk. = 32 Pts./2Wk. Sprint 
@FUNSIZE / #IWANTMYMVP
THE SCHEDULE. WASH, RINSE AND REPEAT 
DISCOVERY & 
REQUIREMENTS 
2WK. 
SPRINT 
DEVELOP 
& RELEASE DESIGN 
VALIDATE 
& TEST
REGULAR EVENTS 
SPRINT ACTIVITIES 
• Sprint Planning Meeting 
• Design Activities 
• Regular Stand-Ups 
• Design Reviews 
• Backlog Grooming 
• Retrospective 
AD HOC EVENTS 
• User Testing 
• Discovery Workshops 
• Implementation Pairing 
• Quality Assurance
TOOLS
SPRINT PLANNING
THE NEW SCHEDULE
THE NEW SCHEDULE 
EPICS
STORIES 
THE NEW SCHEDULE 
1PT. = 2HRS.
CURRENT SPRINT 
THE NEW SCHEDULE 
BACKLOG ICEBOX
IT’S MAGICAL 
… BUT IT’S NOT ALWAYS RAINBOWS 
AND UNICORNS.
PART IV 
IN PRACTICE: PINGBOARD 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
&
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
As of last week…. 
“HR, OPS, OR A CULTURE 
PRODUCT?”
CONCLUSIONS 
Advantage: Flex Scope & Agile Process 
Success: Repeatable Collaboration and Ongoing Work 
Doing the best we could at all steps 
Accepting that the work is never “done” 
Letting user feedback drive the direction 
@FUNSIZE / #IWANTMYMVP
PART V 
IS IT REALLY ABOUT CREATING THE MOST 
MINIMUM VIABLE PRODUCT? 
What’s the proper lens for your project?
FROM THE BUSINESS PERSPECTIVE 
Validate your business idea with “MVP” 
MINIMUM 
VIABLE 
PRODUCT
FROM THE USER’S PERSPECTIVE 
Prove a high-value satisfying experience with “MDP” 
MINIMUM 
DESIRABLE 
PRODUCT
FOR THE RISK TAKERS 
Think for your users with a ‘MAP” 
MAXIMUM 
ARROGANT 
PRODUCT
WHEN YOU ALREADY HAVE VIABILITY AND NEED TO EXECUTE 
Use your resources better by using ‘MFP” 
MINIMUM 
FEASIBLE 
PRODUCT
SO… 
WHAT CAN WAIT? 
WHO KNOWS. 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
THANK YOU, @FUNSIZE. 
Q 
&A 
@MANTWAN @DANIELLEMOSER 
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP

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I Want My MVP (Digital Project Management Summit 2014)

  • 1. I WANT MY MVP BUILDING THE RIGHT THING DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 2. DANIELLE MOSER @DANIELLEMOSER ANTHONY ARMENDARIZ @MANTWAN
  • 3. TOPICS TO DISCUSS An understanding of MVP and other approaches Creating the ideal engagement style How we manage MVP projects at Funsize. In Practice: A Funsize case study. Q&A (if time allows) DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 4. PART I GETTING TO MVP DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 5. DEFINITION THE MINIMUM VIABLE PRODUCT (OR MVP) IS THE FIRST SHIPPABLE VERSION OF A PRODUCT CONTAINING PURELY CORE FEATURES, DISTRIBUTED AS A TEST RELEASE TO GENERATE USEFUL FEEDBACK FOR THE PRODUCT’S DIFFERENTIATING FEATURES SO THAT SUBSEQUENT RELEASES HAVE THE MAXIMUM CHANCE FOR SUCCESS.
  • 6. GOALS • Validate a new business model. • Launch a new product or feature in an existing application. • Validate a theory or hypothesis. • Impress investors or stakeholders to secure funding. • Use financial runway smartly. • Get it to market and in users hands as fast as possible.
  • 8. 8
  • 9. 9
  • 10. “It would be pointless even if I managed to understand how it works.” - A User
  • 11. “We’ve long accepted that for a product to be useful, it needs to have acceptable levels of both utility and usability. Yet far too often, we seem to ignore the former in favor of the latter, ending up with lots of easy and pleasant applications that have no reason to exist. One could argue that the first version of the iOS app Color fell into this trap.” ! - RIAN VAN DER MERWE
  • 12. “…it was not able to provide the "differentiated customer experience we had hoped for.”
  • 13. QUALITIES OF AN “MVP” • Redefines or disrupt an industry (for some). • Fulfills a basic human or user need in a meaningful way. • Balances features that users want. • Creates an advocate out of the users (people). • Encourages engagement and builds habits (hopefully good ones). • Reaches the highest quality possible within the “limits”.
  • 14. PART III THE RIGHT ENGAGEMENT STYLE (FUNSIZE’S APPROACH) DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 15. PROBLEM Page Title GIMME MORE. GIMME MORE. GIMME GIMME GIMME MORE!
  • 16. OKAY, SURE BUT WE STILL HAVE TO SET SAIL
  • 17. BUILDING DIGITAL PRODUCTS WE’RE IN THE BUSINESS OF BUILDING DOG HOUSES NOT CATHEDRALS. (BUT THEY SHOULD STILL BE BEAUTIFUL)
  • 18. YOUR TEAM MUST EMBRACE • The time, financial, or resourcing constraints. • Generating quick ideas as a team to validate before investing. • Favoring lean, quick and sometime half-complete work. • Failing fast and often. • The ability and desire to pivot at any time and embrace change. • That it’s NEVER ever, ever, ever done. • Listening to users.
  • 19. FLEXIBLE SCOPE FTW! • No project schedules. Only a start and end date. • No fixed deliverables but the services you’ll provide. • No promises to deliver anything specific to the client. • Promise a team with consistent effort. Velocity not hours. • Provide a standard weekly, sprint or monthly price. Learn More: http://funsize.co/flexible-scope-retainers
  • 20. PART II PROJECT MANAGING MVP DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 23. YOU NEED TO DISCOVER THE PROBLEM FIRST “..but we’re a fast-moving startup and we don’t have time to sit around and talk.” You do if the alternative is failure, brought on by an unhealthy addiction to pretty things that lead to fifteen minutes of fame, but not much else. ! …We cannot let the allure of the visual tear us too far away from the usefulness of the products we develop. It is true that failure teaches us a great deal about what works and what doesn’t. But it’s so much cheaper and more effective to fail at a variety of ideas on paper than it is to fail at one full-blown, VC-backed idea. Together, we can avoid building projects that generate buzz, but don’t meet the needs of the people. So let’s discover before we build.”
  • 25. OUR NEXT TALK TOP 10 REASONS EVERY STARTUP NEEDS A PSYCHIC J/K!
  • 27. TRASH THE PROJECT SCHEDULE
  • 28. TRASH THE FIXED DELIVERABLES
  • 30. TRASH WORKING ON FRIDAYS (SO WE CAN DO OTHER, AWESOME STUFF)
  • 31. TRASH THE DISCUSSION OF “HOURS”
  • 32. OMG. WTF? DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 33. 3 SPRINTING (THE FUNS I Z E WAY)
  • 34. WHAT YOU CAN DO VELOCITY & COMMITMENT ~2 hours = 1 point 32 Hrs./Week = 16 Pts./Wk. = 32 Pts./2Wk. Sprint @FUNSIZE / #IWANTMYMVP
  • 35. THE SCHEDULE. WASH, RINSE AND REPEAT DISCOVERY & REQUIREMENTS 2WK. SPRINT DEVELOP & RELEASE DESIGN VALIDATE & TEST
  • 36. REGULAR EVENTS SPRINT ACTIVITIES • Sprint Planning Meeting • Design Activities • Regular Stand-Ups • Design Reviews • Backlog Grooming • Retrospective AD HOC EVENTS • User Testing • Discovery Workshops • Implementation Pairing • Quality Assurance
  • 37. TOOLS
  • 41. STORIES THE NEW SCHEDULE 1PT. = 2HRS.
  • 42. CURRENT SPRINT THE NEW SCHEDULE BACKLOG ICEBOX
  • 43. IT’S MAGICAL … BUT IT’S NOT ALWAYS RAINBOWS AND UNICORNS.
  • 44. PART IV IN PRACTICE: PINGBOARD DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 52. &
  • 60. As of last week…. “HR, OPS, OR A CULTURE PRODUCT?”
  • 61. CONCLUSIONS Advantage: Flex Scope & Agile Process Success: Repeatable Collaboration and Ongoing Work Doing the best we could at all steps Accepting that the work is never “done” Letting user feedback drive the direction @FUNSIZE / #IWANTMYMVP
  • 62. PART V IS IT REALLY ABOUT CREATING THE MOST MINIMUM VIABLE PRODUCT? What’s the proper lens for your project?
  • 63. FROM THE BUSINESS PERSPECTIVE Validate your business idea with “MVP” MINIMUM VIABLE PRODUCT
  • 64. FROM THE USER’S PERSPECTIVE Prove a high-value satisfying experience with “MDP” MINIMUM DESIRABLE PRODUCT
  • 65. FOR THE RISK TAKERS Think for your users with a ‘MAP” MAXIMUM ARROGANT PRODUCT
  • 66. WHEN YOU ALREADY HAVE VIABILITY AND NEED TO EXECUTE Use your resources better by using ‘MFP” MINIMUM FEASIBLE PRODUCT
  • 67. SO… WHAT CAN WAIT? WHO KNOWS. DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  • 68. THANK YOU, @FUNSIZE. Q &A @MANTWAN @DANIELLEMOSER DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP