Intro to User Journey Maps for Building Better Websites - Cornell Drupal Camp 2016 - part 2

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You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how the site fits into the bigger customer journey with the client’s brand, business, and products. In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and show how they help bring agreement among your client decision-makers. • Understand the benefits of thinking through a user journey outside of your website. • See the variety of types of journey maps and identify where and when to use them. • Build and use journey maps to shape client conversations and audit decisions.

Design

Intro to User Journey Maps
for Building Better Websites
Cornell Drupal Camp 2016 • #DrupalCampCU • @anthonydpaul

Both are inappropriate in context (props to Jeff Patton for the cake metaphor)

Websites work the same.
Who is it for?
Where are they using it?
How does it fit into their life?

All of this affects the type of
cake website we make.

journey website
People are complex
Thoughts and decisions
Tasks to perform
Discovery and advancement
Motivations and anxieties

Anthony D Paul
Director of User Experience
@anthonydpaul

Documentation is disposable.
Document to ask and answer
questions—to gain shared
understanding.

1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
Use any fidelity to ask questions and provide answers

Interviews with clients and subject
matter experts (SMEs)
Pros: Usually easy to access
Cons: Can introduce stereotypes
Can pit internal politics (ranking opinions)

Interviews with customers (users)
Pros: Best source of qualitative stories
Cons: Needs a diverse sampling
Can be a headache to get access and organize

Usability tests with customers (users)
Pros: Best source of qualitative stories
Shortcut to recommendations
Cons: Needs a diverse sampling
Can be a headache to get access and organize

Survey data
Pros: Great quantitative content
Cons: Needs a diverse sampling
Needs to be analyzed

Web analytics
Pros: Easy to access (if it exists)
Cons: Ambiguous, lacks context
Need to be analyzed

Google Analytics > Audience > User Explorer

Market reports
Pros: Often does the work for you
Cons: Level of specificity is hit and miss
May or may not map to your segments
Google > filetype:pdf

For best results,
a blend of info sources

1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
Define and prioritize

1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits

Audience types (with motivations, anxieties, influencers)

1. Who Audience groups
2. Why Motivations, anxieties, influencers
3. What / How Decisions, tasks
4. When / Where Devices, scenarios, entrances, exits
Determine order, optional, and required

High-level ecosystem flow (email, 3rd-party systems)

Detailed ecosystem flow (login validation)

Define and prioritize groups
• Parents
• School groups and educators
• New camp counselors
• Sponsors/Donors/Partners
• Extra credit = Content administrators

Take one group and document “why”
New Camp Parents
• Want child to learn during summer (motivation)
• Heard about camp from a friend (entrance)
• Find site via Google (entrance)
• May have a budget (anxiety)

Document decisions
New Camp Parents
• How is this camp different?
• Are we eligible? Can we afford it?
• Is there availability? How do I sign up?
• Are there mobile driving directions?

Convert decisions into task flows
Is there availability? How do I sign up?
• Access seasonal calendar
• Filter by topic or grade level (e.g.)
• [See available]
• Use sign-up button

Homework Assignment
See Eric Meyer’s WC Northeast Ohio 2016 Keynote

Our instinct is to imagine
someone like ourselves.
So many of our users are
nothing like us in any way.

Journeys help us understand
real-world ”stress cases.”
Journeys define who
we care about.

Think about users who
• Have accessibility issues
• Are sad
• Are in a life crisis
• Are hurried

Up next
1. Lean requirements gathering
2. User journey mapping
3. Information architecture
4. Usability tests

SlideShare
http://www.slideshare.net/anthonydpaul
WordPress.tv
http://wordpress.tv/speakers/anthony-d-paul/
(my talks and blog)
http://adp.rocks or http:// .ws or http:// .ws
Thank you
@anthonydpaul

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Organizing Your First Website Usability Test - WP Campus 2016

Anthony D. Paul

There are many popular page builders out there—CornerStone, Beaver Builder, Site Origin’s “Page Builder,” Velocity Page, Themify, Divi, and more. Some are free. Others have multiple price tiers. This session won’t get into the ins and outs of which are best for production code, but I’ll demo a couple I’ve found helpful for quick turnaround projects. In this talk, I’ll take a couple of my favorite page builders and show you why I like them, why I feel they’re good for your clients, and how to use them as a foundation for your own UI prototyping library. Take aways: • The benefits of using theme builders outside of the typical development process. • How to get started and what to focus on. • How to build a reusable toolkit to save time on future projects.

Rapid Prototyping with WordPress Page Builders - WordCamp Asheville 2016 - an...

Anthony D. Paul

Organizing Your First Website Usability Test - WordCamp Lancaster 2016

Anthony D. Paul

When meeting in person, improvised creative exercises are commonplace—sitting next to a peer to sketch, standing at the whiteboard with a client, or generating ideas with a group of users. These human interactions are critical to our creative thinking. They're natural, sometimes unplanned, and allow us to express intangible thoughts using tactile tools like pictures, motion, hand gestures, and any other means we feel most comfortable with. As our office spaces continue to be displaced by telework, and our connections with each other are increasingly digital, what is the equivalent online interaction? How do we organize and facilitate these tactile, multi-modal, and improvisational exchanges? In this talk, I'll share some surprising tools and techniques I use to foster this collaborative call and response.

Digital Sketching with Remote Users, Clients, and Peers, World IA Day DC 2016

Anthony D. Paul

Responsive Prototyping with WordPress - UXCamp DC 2016

Anthony D. Paul

It’s 2020 and the majority of Internet traffic is mobile. Billions of the world Internet users have never owned, touched, or seen a computer larger than their pocket. Just as we were inquisitive kids, tinkering with Kid Pix and Geocities themes, the digital natives of today will be builders on the same platforms they use for consumption. Can you install and configure WordPress via your phone? Theme it? Create custom plugins? Launch it? Spoiler: I did, and I’ll show you how. This talk is both a trend forecast thought piece and a proof-of-concept demo. I’ll share some technical learnings, discuss why they matter to our profession, and hopefully inspire you to attempt something just as crazy.

Build and Launch a Custom Site Using Only Your Phone - WordCamp US 2015

Anthony D. Paul

Working remotely can feel creatively isolating. Switching from a brick-and-mortar agency, to pants-optional sounds awesome—but if you’re accustomed to joining a coworker at the whiteboard, to hammer out a UI concept over marker fumes, you’ll agree the back and forth in GitHub/Slack channels doesn’t cut it. In this talk, I’ll share how our work-from-home team overcomes technical and social hurdles, to mirror natural, in-person creative ideation (sketching, wireframing, etc.) with a mashup of hardware and cloud tools. This talk is best for teams allowing or considering telework, as well as freelancers who want to impress their clients. Example 1 - Diagrams - https://docs.google.com/presentation/d/1FIq-t-1tZHKE7QECazdGJUsWsy21oEKC9JWxQBNbx2s/edit?usp=sharing Example 2 - Remote Interview Tool - https://docs.google.com/presentation/d/1EWPylj-Lf_5PVwN0n9-ZRRuOmbfgLT1QknAlU6YET6U/edit?usp=sharing Example 3 - Sketching Studio - https://docs.google.com/presentation/d/1vwCvjvxuYFMXs_T_iY3K1v8ZUB-XfLX12EDTd_xRvE0/edit?usp=sharing Example 4 - Wireframes with IXD Concepts - https://docs.google.com/presentation/d/1QYCTAHNOfyuMtVpnJoGlGsGfyh3DGMOT67Dsmk9WvAI/edit?usp=sharing

War Room Collaboration Across the Internet Canyon - WordCamp NYC 2015

Anthony D. Paul

Content by the Slice, Information Architecture Workshop - Mobile UXCamp DC 2015

Anthony D. Paul

War Room Collaboration Across the Internet Canyon - WordCamp Baltimore 2015

Anthony D. Paul

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