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1. SNAPCHAT
Caitlin Breivogel
Com343 T/R 11:40-12:55
April 3, 2016

2. Pictaboo
• Bobby Murphy, Reggie Brown, Evan Spiegel founded it in
2011
• Originally it was called Pictaboo
• After an argument about equity, Reggie brown was kicked
off the project
• In late 2011, Murphy and Spiegel renamed the app
Snapchat

3. Timeline
2012:
Snapchat
launched
an app for
Androids
and video
snaps
2013:
Snapchat
stories were
introduced,
as well as,
filters like
timestamps,
temperature,
and speed
2014:
Conversations
and video chat
were added.
Additionally,
Our Story and
Snapcash are
new features.
2015:
Discover is
launched, and
Snaptags.
Facial
recognition
filters are
added in
September.
Source: http://techcrunch.com/gallery/a-brief-history-of-snapchat/

4. Strengths
• Different methods of communicating (snaps, messages
and videos)
• Great additional features
• You can see when someone has received your
messages.
• Very easy to communicate with others.
• Very private, only people you add can communicate with
you, which prevents spam messages and messages from
unknown people.
Source: https://anthonymichaelsblog.wordpress.com/tag/strengths-and-weaknesses/

5. Weaknesses
• Manually scrolling through friends list, means time is
wasted, when communicating.
• A limited time to view a snap that is sent to someone.
• A limited time to create a video, so a video must be timed
perfectly.
• Requires internet connection to be able to communicate
Source: https://anthonymichaelsblog.wordpress.com/tag/strengths-and-weaknesses/

6. Discover
• This feature is a guide where
different media outlets have
the opportunity to present
newsworthy stories and
entertaining features to
Snapchat users
• The stories are displayed in
an engaging way

7. Comments
• I think Snapchat has successfully made news and media
interesting and engaging for the targeted age group (18-
24).
• The Discover feature uploads daily, so it is easy to stay
constantly updated.
• The changing updates and elements of this app add to its
successes

8. Critiques
• The time limit on Snapchat should be optional
• More news sources should be added to the Discover
feature (Fox, ABC)