Smart hardware has extended from smartphones to wearables and further to smart homes, healthcare,cars and robots.Now it's time for Telcos to offer modern cloud services for the connected world. Customers need smarter solutions to deal with their new devices. This talk will explore the possibilities for a new communication service that supports the user across a multi-touch point experience. This type of solution requires understanding the new OTT scenario, and designing solutions that combine e-commerce & SaaS. In addition to these, the talk will highlight how—in the next two years—the same revolution that hit the mobile Internet will open amazing scenarios for the mobile operator network.