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P A S S A 30dos
A vida quando a gente
fica ainda melhor!
@passa
2017
Produzindo conteúdo para adultos no Youtube
#PASSAnoSMW
@passados30
Tirem as crianças da sala…
Cenas fortes a seguir!
#PASSAnoSMW @passados30
#PASSAnoSMW @passados30
P A S S A 30dos
#PASSAnoSMW @passados30
Esse papo será sobre desejos e oportunidades de desenvolver o ecossistema
de creators, produtores e influenciadores para quem já passou dos 30.
Quem aqui já passou dos 30 e produz vídeos?
#PASSAnoSMW @passados30
Fonte: Mediakix
#PASSAnoSMW @passados30
1 bilhão de usuários no mundo
 Alcança 95% das pessoas que acessam a internet
Para pessoas entre 18 e 49 anos, o Youtube é melhor que TV a cabo
Landing Pages com vídeos podem converter 80% mais do que fotos.
Fonte: SharpSpring
#PASSAnoSMW @passados30
85% das pessoas que assistem um vídeo sobre um produto
afirmam ficar mais propensas a comprá-lo.
Fonte: Media Button
#PASSAnoSMW @passados30
76% dos executivos de negócio assiste pelo menos um vídeo por semana.
Fonte: Video Bewery
#PASSAnoSMW @passados30
Fonte: Think with Google
#PASSAnoSMW @passados30
#PASSAnoSMW @passados30
Fonte: Think with Google
#PASSAnoSMW @passados30
Fonte: Think with Google
Fonte: Mediakix
#PASSAnoSMW @passados30
50 MILHÕES DE CRIADORES DE CONTEÚDO
NO MUNDO
Fonte:Socialblade
60% dos usuários do Youtube já passaram dos 35
Fonte: ComScore 2015
#PASSAnoSMW @passados30
Se considerar os entrantes (30 a 34), o número sobe para 72%
Fonte: ComScore 2015
#PASSAnoSMW @passados30
"WATCH TIME" DAS PESSOAS COM MAIS DE 35 ANOS É 40% MAIOR
Fonte: Think with Google 2016
#PASSAnoSMW @passados30
#PASSAnoSMW @passados30
Fonte: OfCom 2016
#PASSAnoSMW @passados30
Fonte: OfCom 2016
#PASSAnoSMW @passados30
Fonte: ComScore 2016
#PASSAnoSMW @passados30
Fonte: OfCom 2016
Velho para ser youtuber?
#PASSAnoSMW @passados30
Por onde começar?
#PASSAnoSMW @passados30
Comece com o que você tem.
#PASSAnoSMW @passados30
Encontre o nicho do nicho
#PASSAnoSMW @passados30
Como aprender a lidar
com a câmera?
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
TREINE!
#PASSAnoSMW @passados30
Teste, erre, teste de novo…
#PASSAnoSMW @passados30
• O que um creator é:

• Ele começa com o que tem!

• Ele atua com e para ajudar a comunidade.

• Cria conteúdo relevante e se preocupa com o “delivery”

• O que um creator não é:

• Alguém que só quer ser famoso e ter seguidores,

• Alguém que só explora o ecossistema e não fomenta,

• Quem não se preocupa com publicar conteúdo relevante para a comunidade.
Vista a camisa creator
#PASSAnoSMW @passados30
#PASSAnoSMW @passados30
Você tem um conteúdo naturalmente seu, que se chama
EXPERIÊNCIA
#PASSAnoSMW @passados30
Be a dragon.
Obrigada <3
Perguntas?
#PASSAnoSMW @passados30

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Velho para ser Youtuber? por Ana Paula Passarelli - PASSA dos 30