Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Tim McCauley and Joe Rago as they share Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
10. We started by driving customer
engagement outside our stores
11. Avg. Spend per Walgreens Customer
Average annual spend, 2011
3.5X
6X
4X
12.
13.
14.
15. Wake up with your phone, go to sleep with your phone
Later peak
Earlier peak
Source: 2011 Internal Walgreens data normalized for volumes, 2 week daily blend
25. QuickPrints Summary
•
•
•
•
Print to 8000 stores
Developers get paid
13x partner growth
All major platforms
• Get 5 Free 4x4 Prints
at our exhibit booth!
26. Beyond Walgreens: Cardmento / Fanmento
•
Higher Rev Share +
$5K Bonus Prize
•
In-app promo via WAG +
social media posts
•
Success! Cardmento goes
from unknown to top 100
•
Cardmento leads into
Fanmento
* Source: AppAnnie.com (#89 in Photo)
27. Beyond Walgreens: Hallmark Go Cards
Stay in touch on the go.
Create real Hallmark
folded greeting cards from
wherever you are.
Now you can even print
your cards at Walgreens
for pick-up in just an hour!