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Life as a Service

History is a great teacher. What do the Agricultural & Industrial Revolution teach us about the Digital Revolution. How will business models and values change and what must we do to adapt to a step change in the way we work and consume products and resources. Life as a Service talks about this and a lot more as we move swiftly from the era of "stack him high price em' low" to the experience and collaborative economy which are expected to cross $100Bn by 2016. Who is adopting these new philosophies and what must be done to avoid the plague of commoditization or irrelevance facing so many firms in so many industries.

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Life as a Service

  1. 1. LIFE AS A SERVICE Aman Narain November 2014 @amanwhotweets &
  2. 2. Revolution or Evolution? THE AGRICULTURAL REVOLUTION 17th CENTURY UK FOOD TRADE SUBSISTENCE WHEN WHERE WHAT CONSUMPTION PATTERN: CODEBLU.COM / AMAN NARAIN 2014
  3. 3. What we learned from THE INDUSTRIAL REVOLUTION WHERE WHEN WHAT CONSUMPTION PATTERN: Phase I Phase II UK, US, DE, JP 19th CENTURY ENERGY RESOURCES MASS PRODUCTION HYPER UK 18th CENTURY TEXTILE TRANSPORT EFFICIENCY SURPLUS CODEBLU.COM / AMAN NARAIN 2014
  4. 4. We are at the end of the beginning of THE DIGITAL REVOLUTION WHERE WHEN WHAT CONSUMPTION PATTERN: US + GLOCAL 21th CENTURY MAKER MOVEMENT CRYPTO CURRENCIES COLLABORATIVE US 20th CENTURY PROCESSING POWER SOFTWARE/HARD WARE HYPER CODEBLU.COM / AMAN NARAIN 2014 Phase I Phase II
  5. 5. With new realities created by a value shift IN WHAT CUSTOMERS EXPECT Transparency Participation Networked Governance Do-it- Ourselves Collaboration Speed More Afflictive Source : J. Heimans: What new power looks like Fickle CODEBLU.COM / AMAN NARAIN 2014
  6. 6. A Revolution powered by TECHNOLOGY STANDARDS Source : John Maeda, WSJ: 25 Dec, 2012 CODEBLU.COM / AMAN NARAIN 2014
  7. 7. A Revolution powered by TECHNOLOGY INNOVATION BIG DATA CLOUD LOW COST HIGH FIDELITY INTERNET OF THINGS CODEBLU.COM / AMAN NARAIN 2014
  8. 8. A Revolution powered by PLUNGING TECHNOLOGY COST Average Global Smartphone Pricing Trends Global Bandwidth Cost Trends Global Storage Cost Trends Source : @KPCB CODEBLU.COM / AMAN NARAIN 2014
  9. 9. The Digital Revolution is forcing a shift from PRODUCT TO CUSTOMER CENTRIC PRODUCT PRICE PROMOTION PLACE NEW POWER MASS CUSTOMIZED INCREASE RESERVATION PRICE DEMAND DRIVEN GLOCAL OLD POWER MASS PRODUCED LOW PRICE HIGH VOLUME SUPPLY DRIVEN LOCAL “ The difference is due entirely to the “how” and not the “what,” which the customer is willing to pay more for. ” Niraj Dawar Author TILT CODEBLU.COM / AMAN NARAIN 2014
  10. 10. Most companies are tinkering not transforming BUSINESS MODELS (e.g. Banking Industry) Playground for banks Source : A.T. Kearney analysis Degree of Disruption Organization and governance realignment Price and revenue model Culture and people Big data and systems integration Straight – through processing Seamless channel integration Branch restructuring PFM tool Wallet solution Video Advisory App Suite CODEBLU.COM / AMAN NARAIN 2014
  11. 11. Some companies are taking the plunge and offering LIFE AS A SERVICE “Forward looking companies will redefine themselves and move from being just car and truck manufacturers to become personal-mobility companies” “We are no longer sell light bulbs we are in the business of offering lighting as a service” Meike De Schepper Phillips Bill Ford Ford Motor Company CODEBLU.COM / AMAN NARAIN 2014
  12. 12. LaaS companies are pivoting to NEW MODELS & NEW VALUES Source : Jeremy Heimans: What new power looks like LaaS Obama Campaign Kickstarter LinkedIn Obama in Office Apple The Economist Patagonia OLD POWER VALUES NEW POWER VALUES OLD POWER MODEL NEW POWER MODEL XPriz e Huff Post Wikipedia Bitcoin Nobel Prize Hilary’08 Guardian IRS Monsanto NEA Unilever NRA Google Facebook CODEBLU.COM / AMAN NARAIN 2014
  13. 13. LaaS firm are innovating around the AXIS’ OF DISRUPTION COMPLEX SIMPLE BUNDLED CHOICE UNBUNDLED EXPERIENCE SECRECY TRUST PRIVACY POST PAID PRICING SUBSCRIPTION INFORMATION DATA INSIGHT OLD POWER MODEL NEW POWER MODEL
  14. 14. LaaS firm are innovating around the AXIS’ OF DISRUPTION LOYALTY PRODUCTS CODEBLU.COM / AMAN NARAIN 2014 OLD POWER MODEL INTERMEDIATES MARKETING DISTRIBUTION SEGMENTATION NEW POWER MODEL DIRECT CAMPAIGNS COMMUNITY WALLET KLOUT TENURE USAGE MASS PRODUCE MASS CUSTOMIZE
  15. 15. OLD POWER VALUES NEW POWER VALUES HELD BY FEW Source : Jeremy Heimans: What new power looks like MADE BY MANY DOWNLOADS UPLOADS COMMANDS SHARES LEADER-DRIVEN PEER-DRIVEN CLOSED OPEN CODEBLU.COM / AMAN NARAIN 2014
  16. 16. Why do you want to be a LaaS COMPANY AVOID COMMODITIZATION EMPOWERED STAFF SUSTAIN PROFITABILITY NEW REVENUE SOURCES SAVE THE PLANET 1 2 3 4 5 Source :Graphic by Vladimir Mirkovic, http://bit.ly/ColEcoDay CODEBLU.COM / AMAN NARAIN 2014
  17. 17. THANKS @amanwhotweets Opinions: amanwhoblogs.com Website: codeblu.com Lab: aleph-labs.com

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History is a great teacher. What do the Agricultural & Industrial Revolution teach us about the Digital Revolution. How will business models and values change and what must we do to adapt to a step change in the way we work and consume products and resources. Life as a Service talks about this and a lot more as we move swiftly from the era of "stack him high price em' low" to the experience and collaborative economy which are expected to cross $100Bn by 2016. Who is adopting these new philosophies and what must be done to avoid the plague of commoditization or irrelevance facing so many firms in so many industries.

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