Adoption and continued use of tools can be one of the most difficult challenges an IT leader faces when purchasing an APM tool. Without solid adoption, large-scale investments can quickly become shelf-ware that doesn’t yield a solid ROI. Get an insight into the techniques United Airlines used to generate excitement, build trust, and change the APM conversation in its enterprise. Key takeaways: • Understand how United saw success by socializing the benefits of AppDynamics from individual team members in AppDev and operations to the C-suite • Learn how United developed a “tool for everyone" approach that created a sense of a collective ownership across technical teams • See how a strong education plan delivered by cross-functional trainers positively contributed to continued use and adoption after the initial deployment was completed For more information, go to: www.appdynamics.com

1. Guerilla marketing: How United Airlines
achieved enterprise-wide adoption of
AppDynamics
Bill Hineline
Director, Application Performance Management | United Airlines
Richard Paul
Professional Services Solutions Architect | AppDynamics

2. Adoption of AppDynamics2
1500 Application
Configuration IDs
1200 People Development
10 Different
Monitoring tools
28,000+ Monitors
Multiple Panes of Glass
14,477 Servers 4,000 People in IT

3. Adoption of AppDynamics3

4. Adoption of AppDynamics4

5. Adoption of AppDynamics5

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8. Adoption of AppDynamics8

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10. Adoption of AppDynamics10

11. Adoption of AppDynamics11

12. Adoption of AppDynamics12

13. Adoption of AppDynamics13

14. Adoption of AppDynamics14

16. Presentation Title16

17. Adoption of AppDynamics17

18. Adoption of AppDynamics18

19. Adoption of AppDynamics19

20. Adoption of AppDynamics20
Instrumented
Top 20 Apps

21. Adoption of AppDynamics21
The Team Socialize Skeptical
 Team make up of .NET and JAVA
experts
 Have access to all the systems
 Just the “right amount of pushy”
 Set up training classes
 Focus on critical applications and
walk them through it
 Set up open working sessions
 Work closely in the beginning
 Responsive to their questions
 Keep them involved
 Let the tool speak for itself

22. Adoption of AppDynamics22

23. Adoption of AppDynamics23

24. Thank you!

25. Application scoring
Richard Paul
Professional Services Solutions Architect

26. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 26
Notice
The information and materials included in this presentation (collectively, the
“Materials”) are the proprietary information of AppDynamics, Inc. (“AppDynamics” or
the “Company”). No part of the Materials may be reproduced, distributed,
communicated or displayed in any form or by any means, or used to make any
derivative work, without prior written permission from AppDynamics.
The Materials may contain product roadmap information of AppDynamics.
AppDynamics reserves the right to change any product roadmap information at any
time, for any reason and without notice. This information is intended to outline
AppDynamics' general product direction, it is not a guarantee of future product
features, and it should not be relied on in making a purchasing decision. The
development, release, and timing of any features or functionality described for
AppDynamics' products remains at AppDynamics' sole discretion. AppDynamics
reserves the right to change any planned features at any time before making them
generally available as well as never making them generally available.
All third-party trademarks, including names, logos and brands, referenced by
AppDynamics in this presentation are property of their respective owners. All
references to third-party trademarks are for identification purposes only and shall be
considered nominative fair use under trademark law. © 2016 AppDynamics, Inc. All
rights reserved.

27. Application scoring captures
team wins that inspire
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY27

28. Use case
• Multiple applications
• Multiple application teams
• Continuous improvement
• Track improvements
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 28

29. What’s in a Score?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY29

30. Grades
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 30

31. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 31
Tracking

32. Some key benefits
• Fostering a winning culture
• Focusing on people and wins
• Applications are on the same grading system
• Standard Health Rules for all applications
• Visibility across the organization
• Drive application improvements
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 32

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34. Thank you
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY34