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Power tips to get your app
                           discovered and not forgotten




Saturday, October 29, 11
The ultimate discovery service
                    for mobile Apps
                         We help developers in getting their app
                      discovered, downloaded and used efficiently




Saturday, October 29, 11
What makes us unique?
                           powerful and engaging   international reach:
                           visual discovery          US, Europe, Asia


                         social discovery:
                                                    3.5 million users
                   connect to your friends’ apps




Saturday, October 29, 11
Before you even start




Saturday, October 29, 11
• Make a GREAT app (design, icon,
                           simplicity)

                     • Think MetaData: name, category,
                           description

                     • Ping Bloggers early - before you
                           launch. Create a relation

                     • Tease like a movie trailer (youtube
                           clip, launch page, or...)


Saturday, October 29, 11
• create awareness & excitement
                           before launch
                           • get immediate downloads on launch
                           • see your ranking jump right way




Saturday, October 29, 11
But then....


Saturday, October 29, 11
Saturday, October 29, 11
Getting there means
             40/80k downloads per day!




Saturday, October 29, 11
SO YOU’RE START THINK
                  APP MARKETING


                  MEANING APP
                  DISCOVERY

Saturday, October 29, 11
Saturday, October 29, 11
• Get featured..if you can
                     • Barter / cross promotion
                     • App networks: openfeint, mgmoco,
                           scoreloop

                     • Iterate often: a new release is a
                           message to your users

                     • Localize: x downloads
                     • Price Shifting (limited on Android)
Saturday, October 29, 11
Saturday, October 29, 11
FREE MARKETING IS
                  NOT ENOUGH




Saturday, October 29, 11
COST OF NEW DOWNLOAD: $0.5/1.5

                           COST OF NEW PAID APP DL: $1.5/ 2+




Saturday, October 29, 11
BAD NEWS:
                           IT’S NOT ENOUGH!



Saturday, October 29, 11
Saturday, October 29, 11
RETAINING IS MORE
                           DIFFICULT THAN
                           ACQUIRING



Saturday, October 29, 11
The majority of your
                           downloads won’t stay
                           active users



Saturday, October 29, 11
• Consider users NOT downloads
                     • Listen and talk to users
                     • ask and answer feedback
                     • Animate your app, in and outside your app
                     • Boost your reviews/ratings
                     • Manage the angry users
                     • inform and keep up to date
                     • tease / notify / bring them back in the app
Saturday, October 29, 11
Saturday, October 29, 11
Saturday, October 29, 11
contact@appsfire.com




Saturday, October 29, 11

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Power tips to get your app discovered and not forgotten