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Going mobile practical guide share2

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The document provides an overview of going mobile and developing a mobile strategy. It discusses the differences between mobile apps and mobile web, the key steps to mobile development including concept definition, design, implementation and maintenance. It also covers developing a mobile vision and goals, prioritizing opportunities, and the rapidly evolving mobile landscape.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peter Barclay Managing Director www.vayamobile.com Practical Guide to Implementing Mobile
Why mobile is so interesting.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile web is today where the internet was in the late 90’s, BUT growing exponentially faster Source: Mobile Marketer, Forrester, Millennial, Nielsen Source: Nielsen
Mobile phones are for more than texting Source: Nielsen One in four new phones is a smart phone
Mobile advertising is just beginning ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Mobile Eco System AT&T, Verizon, Sprint, T-Mobile Publishers, Bloggers, Companies Mobile Publishing tools - free and premium Retailers, Box and Online Stores Brands, Ad-Networks Ad Agencies, Designers, Web Developers Apple, Nokia, Samsung, LG, Motorola, Sony Ericsson, RIM Consumer
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Apps Mobile Web How you plan to use mobile determines which mobile channel to use
What can you do on mobile? ,[object Object]
To be successful… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile web development process Mobile Concept & Definition Define and outline the main concepts and create plan for further design & implementation Mobile Design & Requirements Outline detailed designs & requirements each component . Identify integration points to other systems & areas Mobile Development & Implementation Development of concept and service implementation for production Mobile Maintenance Site & content maintenance Performance reporting & analysis Service usage reporting & analysis Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. Business - Content - Technology
Developing a Mobile Strategy Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. From the mobile vision, measurable financial and strategic objectives are defined. Understand current market situation and conduct internal SWOT Identify and set specific goals, with financials, for mobile to meet overall vision and objectives Prioritize mobile opportunities and develop a comprehensive roadmap that includes a financial overview Develop a Mobile Vision and Objectives Market Research and Internal Analysis Define specific mobile goals Prioritize areas and develop mobile road map
Developing a Mobile Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complete understanding and agreement of the mobile experience with key stakeholders prior to development is critical for success Concept & Definition Design & Requirements Development & Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maintenance
What does the future hold… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The mobile space does not stand still and it will continue to evolve…quickly
Key takeaways … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],Peter Barclay Managing Director www.vayamobile.com [email_address] 202-445-7177

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Going mobile practical guide share2

  • 1.
  • 2. Peter Barclay Managing Director www.vayamobile.com Practical Guide to Implementing Mobile
  • 3.
  • 4. Mobile phones are for more than texting Source: Nielsen One in four new phones is a smart phone
  • 5.
  • 6.
  • 7. The Mobile Eco System AT&T, Verizon, Sprint, T-Mobile Publishers, Bloggers, Companies Mobile Publishing tools - free and premium Retailers, Box and Online Stores Brands, Ad-Networks Ad Agencies, Designers, Web Developers Apple, Nokia, Samsung, LG, Motorola, Sony Ericsson, RIM Consumer
  • 8.
  • 9.
  • 10.
  • 11. Mobile web development process Mobile Concept & Definition Define and outline the main concepts and create plan for further design & implementation Mobile Design & Requirements Outline detailed designs & requirements each component . Identify integration points to other systems & areas Mobile Development & Implementation Development of concept and service implementation for production Mobile Maintenance Site & content maintenance Performance reporting & analysis Service usage reporting & analysis Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. Business - Content - Technology
  • 12. Developing a Mobile Strategy Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. From the mobile vision, measurable financial and strategic objectives are defined. Understand current market situation and conduct internal SWOT Identify and set specific goals, with financials, for mobile to meet overall vision and objectives Prioritize mobile opportunities and develop a comprehensive roadmap that includes a financial overview Develop a Mobile Vision and Objectives Market Research and Internal Analysis Define specific mobile goals Prioritize areas and develop mobile road map
  • 13.
  • 14.
  • 15.
  • 16.