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MEANING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],D E F I N I T I O N
Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To differentiate the product from their competitors ,[object Object]
To communicate product information ,[object Object]
To urge product used ,[object Object]
To expand the product distribution ,[object Object]
To increase brand preference and loyalty ,[object Object]
To reduce overall sales cost ,[object Object]
 
ADVANTAGES
Manufacturers & Advertising ,[object Object],[object Object],[object Object]
Middleman & Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales-force & Advertising ,[object Object],[object Object],[object Object]
Consumers & Advertising ,[object Object],[object Object],[object Object]
Society & Advertising ,[object Object],[object Object],[object Object],[object Object]
LIMITATIONS ,[object Object],[object Object],[object Object],[object Object]
[object Object]
ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising
 

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Advertisement ppt

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  • 20. ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising
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