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Graphic Design for Branding
1.
GRAPHIC DESIGN FOR ORGANIZATIONAL
BRANDING specialfor media@BEMFKGUI2014 Arbi Wijaya, FKG UI 2011
2.
DESIGN IS IMPORTANT? WHY?
3.
Many companies include
the organization are competitive on making a good advertisement design
4.
Purposes? Attracting consumens Company branding Marketing
: Gaining Product Sales
5.
More interesting your
design, more people will attracting
6.
Basic Principles Howtomake agood design?
7.
Basic Principles4 Repetition ContrastAlignment Design : for
your organizational branding Proximity
8.
PROXIMITY
9.
Proximity basically means
SPACE Unfortunatelly, most people simply try to fill up empty space HOWEVER The more blank space, more better : people can be easily understood
10.
More Blank SPACE
: Better!
11.
CONTRAST
12.
Contrast is important
for the VISUAL CLARITY of your design
13.
Not Contrast! ugh
Contrast, right?
14.
ALIGNMENT
15.
Alignment -> Rulers &
Margin Intinya bikin serapih mungkin dan enak dilihat hahaa...
16.
repetition
17.
Repetition is for
your VISUAL IDENTITY
18.
It will help
people for always remembering your company/organization
19.
Whatarethecomponents? Colours Fonts Design Element Bullets Etc...
20.
21.
22.
Ada pertanyaan?
23.
Let’s practice together!
:D Simple, easy, classy!
24.
If you’re confused...
I give an example... may be we can renew BEM FKG UI’s visual identitiy with this? UP TO YOU
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