In this presentation, I talk about 9 digital communications strategies to help tell your company's corporate social responsibility story more effectively.
12. Idea: Make like a reporter and write compelling
narratives about your own company-based
events.
Example: Bike Walk Move campaign, 2010-2011
Tools: Blog, iPhone, Instagram
Resource Level: $
#1: Tell your story by covering
your own events
13.
14. Idea: Use Facebook page post ads to amplify the
reach of your CSR stories.
Example: On The Green Line events
Tools: Facebook, Facebook page post ads, Blog
Resource level: $$
#2: Tell your story by using
Facebook ads to amplify it
15.
16. Idea: Use Storify as a content aggregation tool
to tell CSR/employee volunteerism stories
through social media content to internal
audiences.
Example: Avis
Tools: Storify, Twitter, YouTube, Slideshare,
Instagram
Resource level: $
#3: Tell and recap your story
(to employees) via Storify
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22. Idea: Use Instagram and Twitter to tell your
story via live shots/tweets (as told by an
employees/influencers/customers)
Example: #ToyotaGiving campaign
Tools: Webstagram, other tracking tools
Resource level: $$
#4: Tell your story (and raise
money) through photos…
in real time
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27. Idea: Tell your story through hard data by way
of compelling, rich and visually-pleasing
infographics.
Example: Target + Feed USA
Tools: Blog, Infogr.am, Piktochart (paid), Many
Eyes (beta—IBM)
Resource level: $$$
#5: Tell your story through
“consumable” infographics
28.
29. Idea: Ask employees to tell your CSR story for
you through tweets, photos or video—then
publicly recognize them for their hard work
and commitment.
Example: Ben & Jerry’s
Tools: Twitter, smart phone, Instagram, Vine
Resource level: $$$
#6: Ask your employees to tell
your story for you—then
publicly recognize them for it!
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33. Idea: Recap your events in just six seconds—
via video.
Examples: Burberry, Plan UK, Diabetes UK
Tools: Vine, Twitter (and now Instagram video)
Resource level: $
#7: Tell your story…
in just 6 seconds
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37. Idea: Tell your story exclusively through the
power of photos—one day at a time.
Example: Calgary Zoo Annual Report.
Tools: Instagram, iPhone
Resource level: $
#8: Tell your story…one day at a
time…via photos…on Instagram
Tools: http://abullseyeview.com/video-target-feed-usa-launch-party/ --- video of gala under Brooklyn Bridge Multiple posts on Bullseye View blog http://abullseyeview.com/infographic-feed-usa-target-collection-feeding-america/
Infographic breaks down issue by the numbers Shows what your donations go toward (what a purchase means in terms of meals) Use pieces of infographic and individual posts on Facebook
Capture Euphoria: http://www.dmnews.com/ben-jerrys-serves-up-instagram-awesomeness/article/286049/# Asked B&J IGers to take photos that capture the euphoria of eating B&Js; Then used the best in print ads with a shout out to the IGer (and featured ads in the IGers hometown)
Burberry: https://vine.co/v/hBP0MggOb5j Diabetes UK: https://vine.co/v/b1Lqr7xV1He/embed/simple Plan Uk: https://vine.co/v/b6HbTIOrFwZ