Swift is a fictional company and product I created for portfolio use and design exercise purposes. This project focused on creating a less cumbersome, well-rounded alternative to current navigation software. Accessibility was a key consideration in all parts of the design and ideation process.

1. Logo Design, Brand Design, & Product Design
Swift is an app-based, interactive navigation service available to Chicago
residents. Through its fun, user-friendly app, this company gives commuters
the most accurate travel-times and recommends the best path for you to get
from point A to point B and everything in between. The Swift app combines
real-time user reports and the latest traffic data with patented artificial
intelligence to take the guess-work out of travel for both drivers and
public transit takers.
View Full Project View Prototype

2. Brand Overview

3. Primary Logo & Logomark
The Swift Brand — At A Glance
Primary Logo Minimum Clearspace Logomark Minimum Clearspace

4. Brand Color Palette
The Swift Brand — At A Glance
Bermuda
Xanthous
Coral
Amaranth
Verdigris
Viridian
Cyclamen
Stone Shadow Midnight
Cream

5. Brand Typography
The Swift Brand — At A Glance
Helvetica
Aa
Light
Aa
Oblique
Aa
Light Oblique
Aa
Bold
Aa
Regular
Aa
Bold Oblique
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 ! @ # $ % ^ & * ( )
Pacifico
Georgia
Roboto

6. Prototype Design Samples

10. Pre-Launch Campaign Design Samples

14. Microsite Design Samples

17. About This Project
Scope
Goal(s)
Duration
Tools Used
View Full Project
Swift is a fictional company and product I created for portfolio use
and design exercise purposes. This project focused on creating a
less cumbersome, well-rounded alternative to current navigation
software. Accessibility was a key consideration in all parts of the
design and ideation process.
Moira Hyatt
Graphic/Brand Designer
Brand identity and personality, art design and direction, logo
and brand mascot design, product and UX/UI design (research,
wireframing, prototyping), landing page design, icon design,
illustration, competitor research, copywriting, pre-launch marketing
campaign design and ideation, creative brief creation, and additional
marketing collateral for print and digital applications.
Create a flexible brand identity and personality that is in line with
Swift’s mission, audience, and company values and goals; prototype
a functional, user-centered app that drives engagement, aligns with
Swift’s mission and values, and sets higher expectations for future and
existing navigation-based programs; and design an eye-catching and
memorable pre-launch marketing campaign that can be translated
across various digital and print applications to create brand/product
awareness, garner interest, and attract early-access users.
Approximately 3 Months
Figma, InDesign, Illustrator, Photoshop, Clip Studio Paint, Procreate,
Adobe Animate, Canva.
ariomdesign.com ● ariomdesign@gmail.com