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Business Planning & Startup Strategies A Web Venture in Current Indian Scenario 12th December 2009
Agenda
The IDEA & the Strategy What is the IDEA? Is it unique? Why do you want to do it? Why this idea? What is your target consumer? How do you want to do it? What is your revenue model? Who are your collaborator, team & alliances? Where do you want to do it?
The Business Plan Comprehensive documentation of your idea Formal Statement of your business goals Standard Document for idea presentation The Flexible Business Bible Feedback mechanism
Why do you need a business plan? Document your thoughts into auditable & demonstrable activity. Analyze the feasibility of your Idea: Helps You Decide on Go / No Go Planning creates a roadmap & supports to identify  options to succeed Valuable Insights: Helps you improve Your Business Concept Communicate your idea Helps You manage your project in a structured manner Get your venture FUNDED
The planning process
Constituents of a Business Plan
Valuations & Projections Economic, Industry & Market Analysis Secondary Primary Detailed statistical modeling & simulations Pricing & Realistic Sales Projections Cost / Revenue Model Financial Statements, Valuations & Dilution Strategy & Exit Strategy
Process of Funding Financial Capital Resources Human Capital Resources Entrepreneur Equity Business Planning Process Bootstrapping Angels Venture Capital Management Team Corporate Ventures Holding Company Strategic Advisors & Partners Debt Trade Credit Commercial Bank Loans Logistical Advisors & Partners
What do VC’s usually look in a startup? The “Ideal” Entrepreneur “Twitter” value proposition Business Model & Revenue Model Idea & the market Uniqueness of the idea & USP Well laid out business plan Prototypes or Pilots Management Team The “Value” Deal How well prepared are you?
Stages of Funding Early Stage Expansion Stage Later Stage Seed Stage Startup Financing First-Stage Financing Second-Stage Financing Mezzanine Financing Bridge Financing Financing Stages Investment  Purpose Validate the business concept (e.g. build prototype, develop business plan, conduct market research) Build management team and complete product development Expand production, marketing, or sales capabilities Provide working capital once shipping products or providing services  Fuel substantial growth (typically provided to business that are at least break even) Prepare for initial public offering Type of Investors ,[object Object]
Corporations
Buyout firms
Investment banks
Angel investors
Traditional VC
Consulting firms
Online VC firms

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Business Planning & Startup Strategies

  • 1. Business Planning & Startup Strategies A Web Venture in Current Indian Scenario 12th December 2009
  • 3. The IDEA & the Strategy What is the IDEA? Is it unique? Why do you want to do it? Why this idea? What is your target consumer? How do you want to do it? What is your revenue model? Who are your collaborator, team & alliances? Where do you want to do it?
  • 4. The Business Plan Comprehensive documentation of your idea Formal Statement of your business goals Standard Document for idea presentation The Flexible Business Bible Feedback mechanism
  • 5. Why do you need a business plan? Document your thoughts into auditable & demonstrable activity. Analyze the feasibility of your Idea: Helps You Decide on Go / No Go Planning creates a roadmap & supports to identify options to succeed Valuable Insights: Helps you improve Your Business Concept Communicate your idea Helps You manage your project in a structured manner Get your venture FUNDED
  • 7. Constituents of a Business Plan
  • 8. Valuations & Projections Economic, Industry & Market Analysis Secondary Primary Detailed statistical modeling & simulations Pricing & Realistic Sales Projections Cost / Revenue Model Financial Statements, Valuations & Dilution Strategy & Exit Strategy
  • 9. Process of Funding Financial Capital Resources Human Capital Resources Entrepreneur Equity Business Planning Process Bootstrapping Angels Venture Capital Management Team Corporate Ventures Holding Company Strategic Advisors & Partners Debt Trade Credit Commercial Bank Loans Logistical Advisors & Partners
  • 10. What do VC’s usually look in a startup? The “Ideal” Entrepreneur “Twitter” value proposition Business Model & Revenue Model Idea & the market Uniqueness of the idea & USP Well laid out business plan Prototypes or Pilots Management Team The “Value” Deal How well prepared are you?
  • 11.
  • 31. Investment banksSource: Gold Book of Venture Capital Firms, Bob Zider, “How Venture Capital Works,” Harvard Business Review
  • 32. Essential Elements of a Web Startup Monetization Innovation User Experience & Usability Value Proposition Intellectual Property (off & on Product) Strong Opt-In offer Slippery Slope of Psychological Commitment Marketing Initiatives (Customer Acquisition & Retention) Funding Requirement ( Why do you need the funding?) Perseverance & Futuristic Vision on Entrepreneurs part
  • 33.
  • 35.
  • 36.
  • 37. Web Startup Value Chain Economic, Social, Cultural, Technological Business Environment Business Framework Strategic Planning Support Services Organization & Human Resource Financial Budgeting, Planning & Control Operations & Processes Value Chain
  • 38. The Current Indian Scenario ?
  • 39. Array Consultancy Services www.arrayconsultancy.com info@arrayconsultancy.com MBAforALL The Ultimate Management Resource www.mbaforall.com

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