Web Series are trending up, fueled by converging trends @ inflexion points. i) Content Consumption shifting digital, mobile, multiscreen. ii) Digital Content Production formats shifting Web Series. iii) Brand advertising dollars follow consumers online. We are building a “Web Series Advertising Platform” at the intersection of Content, Marketing and Technology, the most comprehensive database of Web Series in development and inventory of Brand Product Placement opportunities.

1. WebSeriesPlacement.com
Web
Series
Adver5sing
pla8orm
September
6th,
2014
arnaud@WebSeriesPlacement.com

2. • “Web
Series”
are
trending
up,
fueled
by
converging
trends
@
an
inflexion
points
– Content
ConsumpFon
shiGing
digital,
mobile,
mulFscreen
– Digital
Content
ProducFon
formats
shiGing
Web
Series
– Brand
adverFsing
dollars
follow
consumers
online
• We
are
building
a
“Web
Series
AdverFsing
PlaLorm”
– The
most
comprehensive
database
of
Web
Series
in
development
– Value-­‐add
services
for
Producers,
Brands
and
Distributors
• Web
Series
Producers:
Financing,
DistribuFon
and
Digital
MarkeFng
services
• Brands
&
Agencies:
Engaged
and
Targeted
audiences
through
Product
Placement
opportuniFes
in
Web
Series
• Distributors:
Web
Series
AcquisiFon
Rights
…
with
a
focus
on
creaFve
content,
markeFng
and
technology

3. The
Vision
Converging
Digital
Content
trends
@
inflexion
points
from
Theatres,
Broadcast
and
Cable
TV
to
Web’s
mulFscreen
mobile
• Digital
content
consumpFon
shiGing
mobile
mulF-­‐
screen
– Connected
consumers
now
in
charge
of
what,
when,
where
– 1/3
of
millennials
watch
lile
to
no
broadcast
TV
– Digital
Home
Entertainment
to
Exceed
Physical
by
‘16
in
the
US
– Streaming
plaLorms
(NeLlix,
…)
will
soon
make
more
money
than
theaters
• Content
ProducFon
shiGing
online
Web
Series
– Web
Series
producFon
volume
sharp
increase
– Lower
producFon
costs
– Lower
barriers
to
Entry
than
feature
films,
TV
&
Cable
series
– Original
scripted
content
blossoming
across
Portals
– Established
studios,
television
networks
and
large
brands
already
produce
more
original
Web
content
Brand
adverFsing
dollars
follow
consumers
online
From
tradiFonal
media
to
Search,
Display,
Social
Media
and
Product
Placement
adverFsing
Worldwide
product
placement
revenues
conFnue
to
rise
because
of
beer
Engagement
value
IncorporaFng
products
into
what
viewers
really
want
to
see
more
effecFve
than
intruding
with
commercials
Most
30-­‐second
ads
not
what
consumers
want
to
see,
evolving
into
mini
Web
Series
More
effecFve
at
driving
Brand
Engagement
TV
effecFve
cost
increasingly
pricey
Social
amplificaFon
9/8/14
DraG
-­‐
ConfidenFal
3

4. The
DisrupFve
Role
of
Technology
• Automate,
opFmize
and
scale
digital
product
placement
and
analyFcs
• P&G
to
buy
75%
of
U.S.
digital
media
programmaFcally
by
end
of
’14
• Marketplace
delivering
Web
Series
to
brand
adverFsers
• Media
planning:
geo,
demo,
interests,
…
• Automated
placement
with
digital
reprogramming
• Performance
dashboard
and
ROI
OpFmizaFon
• hps://ben.productplacement.com
9/8/14
ECI
Internal
Only
4

5. The
Mission
• Build
the
Most
comprehensive
inventory
database
of
Web
Series
Product
Placement
opportuniFes
① To
Web
Series
Producers:
financing,
distribuFon
and
digital
markeFng
services
② To
Brand
Managers
&
Agencies:
Targeted
and
Engaged
Web
Series
audiences
③ To
Partners
&
Analysts:
Web
Series
hub
of
informaFon
The
IMDb
of
Web
Series
9/8/14
DraG
-­‐
ConfidenFal
5

6. The
Value
ProposiFons
• To
Agencies
&
Brand
Managers
– Deliver
targeted
and
Engaged
audiences
through
Web
Series
Product
Placement
opportuni5es
– Database
of
Web
Series
• Search
&
Directory
• Web
Series
Profile
pages
– Title,
Logline,
Producers,
Authors,
Directors,
Casts,
Status,
Genre,
Demographics,
…
– Product
Placement
opportuniFes
– Contact,
…
• AnalyFcs
&
ReporFng
– Reach:
Views,
Shares,
Comments,
Likes,
RaFo’s,
…
– Engagement:
Likes,
Shares,
Comments,
Views-­‐
to-­‐Comment
raFo
etc…
• To
Influencers
and
Analysts
– News,
Videos,
Pictures,
Reviews,
Event
calendar
– Web
Series
ReporFng
&
AnalyFcs:
Views,
Shares,
Comments,
Likes,
RaFo’s,
…
• To
Web
Series
Producers
– Deliver
exposure,
financing,
distribu5on
and
marke5ng
services
– Exposure
• Web
Series
Submissions
– Funding
• Brand
product
placement
• Crowd-­‐funding
packaging
• Upfront
from
DistribuFon
Rights
• Post-­‐release
adverFsing
revenues
– DistribuFon
• Youtube,
NeLlix,
Youku
Original,
Hulu,
Funny
or
Die
…
– Digital
markeFng
• Online
Awareness,
Branding,
PosiFoning,
messaging
• Views
campaign
management
• AnalyFcs
dashboard
• To
Partners
– Studios,
NeLlix,
Hulu,
Amazon
Studio,
Funny
Or
Die,
…
– Acquire
DistribuFon
Rights
of
the
Best
Web
Series
in
Development
9/8/14
DraG
-­‐
ConfidenFal
6

7. The
Revenue
Models
• Web
Series
service
offering
– Targets
• Web
Series
Producers,
Authors,
Directors
– Funding:
20%
share
of
• Product
Placement
• Crowd-­‐sourcing
• Upfront
DistribuFon
Rights
– Web
markeFng
• 15%
of
media
placement
budget
– DistribuFon
• DistribuFon
Rights:
20%
of
deal
• AdverFsing
revenue
share:
20%
• Database
licensing
&
Premium
subscripFons
– Targets
• Agencies:
adverFsing
and
product
placement
• Brand
Managers
• Studios
• Streaming
services:
Youtube,
NeLlix,
Hulu,
Funny
Or
Die,
…
– Content
&
Features
behind
pay-­‐wall,
ala
IDMb
Pro
• Web
site
adverFsing
– Web
Series
LisFng
Enhancement
packages
– Display:
Links,
Banners,
…
– Guest
writers/authors
adverFsing
revenue
share
9/8/14
DraG
-­‐
ConfidenFal
7

8. The
Messaging
• To
Web
Series
Producers
– Authors,
Directors,
Casts,
ProducFon
crew,
Financiers
– Web
Series
Placement
delivers
Web
Series
financing,
distribuFon
and
digital
markeFng
services
• Web
Series
Submission
and
Profile
page
• Funding
– Brand
product
placement
– Crowd-­‐funding
– Upfront
from
DistribuFon
rights
• DistribuFon
– NeLlix,
Hulu,
Funny
or
Die,
Youtube,
…
• Digital
markeFng
– Awareness,
Branding,
PosiFoning,
Messaging
– Views
campaigns
– Post-­‐release
adverFsing
revenues
– AnalyFcs
&
ReporFng
dashboard
• To
Brand
Managers
&
Agencies
– Brand
Managers,
AdverFsing
and
product
placement
agencies
– Web
Series
Placement
delivers
Engaged
and
Targeted
audiences
through
Product
Placement
opportuniFes
in
Web
Series
• Database
of
Web
Series,
comprehensive
and
fresh
• Web
Series
Profile
pages
• Product
Placement
inventory
opportuniFes
• Contact
the
Web
Series
producer
• Search
&
Directory
• Web
Series
AnalyFcs
&
ReporFng
• To
Analysts
– A
Web
Series
hub
of
informaFon,
including
a
Web
Series
Directory,
News,
Pics,
Videos,
raFngs,
Reviews
and
Research
• To
Partners
– Studios,
NeLlix,
Hulu,
Amazon
Studio,
Funny
Or
Die,
…
– Acquire
DistribuFon
Rights
of
the
Best
Web
Series
in
Development