Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)
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This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
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Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)
- 1. 7 Pillars Digital Marketing Academy Webinar Presented by: Arman Rousta Digital Strategist & CEO of Blueliner January 2011 2:00 – 3:00pm EST TM Web Design Trends 2011
- 3. Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)
- 4. pillar 1. Content (Copy, Video, Photography, Audio) pillar 2. design UX (Branding, Web Development) pillar 3. SEO (Organic Search, Organic CSE, Onsite Search) pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting) pillar 5. CRM (Customer Service, Email Marketing, Web Analytics) pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games) pillar 7. Mobile The 7 Pillars of Digital Marketing
- 11. Channels (example: Travel/Tourism) Travel sites, blogs and discussion boards Micro-blogging service Twitter Biggest social network Facebook Photo sharing network Flickr Video sharing website YouTube
- 19. Best Practices Website Tour [Top Sites & Why We Like Them]
- 26. www.tumi.com
- 30. Best Practices Website Tour [Browse Sites]
- 32. Thank you for your participation! For questions or comments about this presentation, contact: Arman Rousta Chief Executive Officer [email_address] 212.904.1240 office 55 Broad Street, 17 th Floor New York, NY 10004 www.bluelinerny.com
- 33. Bonus Material: Website Tour Continued [More Sites we Like (some of which we also built!)]
- 36. www.mint.com
- 38. www.tigweb.org
- 40. www.skittles.com
- 44. www.snooth.com
- 50. www.endless.com
- 62. www.facebook.com
Editor's Notes
- Agenda: Common SEO Pitfalls Common SEM Pitfalls Common Social Media Pitfalls Tech & Tools (recommendations for 7 Pillars Survival Toolkit) – data is good, but need insights and experience to make solid recommendations based on the data SEO budgets – why they vary. How to pay for Social Media expertise. Setting ROI Benchmarks in all 3 Pillars / show some (not overwhelming) details of ROI Plan. Simple 5-15 word, big blocks of content. Images, graphical charts, basic data to demonstrate points. Onguria – ‘the next big thing’