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Marketing Plan Presentation
THE GLIMMERS LTD.,[object Object]
REFRESH,[object Object],The taste you desire,[object Object]
Flavors,[object Object]
Be The Global Leader In Customer Value,[object Object]
“To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”,[object Object]
Introduction To Refresh,[object Object],Naturally Refreshing,[object Object],Real fruit juice,[object Object],Recharging energy,[object Object],Delicious taste,[object Object]
Our Objectives,[object Object],[object Object]
To increase the length of product line i.e. ( Five )
To increase profits
To satisfy the customers better,[object Object]
Map of Lahore City,[object Object]
Demographics:,[object Object],Kids,[object Object],Youngsters,[object Object],Mature,[object Object],Old age persons,[object Object]
Our Competitors,[object Object],Shezan,[object Object],Country,[object Object],Nestle,[object Object],Sunfresh,[object Object],Benz ,[object Object]
SWOT,[object Object]
STRENGTHS,[object Object],Updated technology plant,[object Object],Quality product ,[object Object],Specialists available for specialized jobs and tasks,[object Object],Hire experienced staff ,[object Object],Medical insurance of employees,[object Object],Pakistani made,[object Object],Targeted to low and middle class people.,[object Object],Reasonable price ,[object Object],Expiry date above 6 months,[object Object]
WEAKNESS,[object Object],New in juice industry,[object Object],Small distribution network ,[object Object],Strong competitor,[object Object],No market share ,[object Object],Limited experience of customers ,[object Object]
OPPURTUNITIES,[object Object],Increase the distribution network.,[object Object],Acquiring the newer technology & techniques.,[object Object],Market is very big & attractive. ,[object Object],Take-over of the distributor,[object Object],Increased demand of high quality products due to Lahore being a developed city.,[object Object]
Threats,[object Object],Political instability,[object Object],New entrance from the exiting competitors,[object Object],So many competitors,[object Object],Retaining consumers,[object Object],Economic instability.   ,[object Object],Increases of general sales tax,[object Object],Development of plant,[object Object],To face strong competitors like,[object Object]
Marketing Strategy and Objectives,[object Object],Positioning Strategies,[object Object],Segmentation,[object Object],Targeting,[object Object]
Marketing Mix,[object Object],Product,[object Object],Price,[object Object],Promotion,[object Object],Place,[object Object]
PRODUCT,[object Object],Product Variety,[object Object],Quality,[object Object],Design,[object Object],Features,[object Object],Packaging,[object Object],Sizes,[object Object]
Pricing,[object Object],The cost of fruits                            Rs.3,[object Object],Electricity                                      Rs.2,[object Object],Factory Overhead                         Rs.3,[object Object],Miscellaneous                                Rs.2,[object Object],Retailer Margin                              Rs.2,[object Object],Profit                                                Rs.3                ,[object Object],Total Price                                       Rs.15 ,[object Object]
Communication Strategies,[object Object],Electronic Media		Rs.20 90 000,[object Object],Print Media 			Rs.683 600,[object Object],Cable network 		Rs.85000,[object Object],Billboards			Rs.2 65 000,[object Object],Hoardings			Rs.34 00 000,[object Object]
Benefits,[object Object],Give 5 rappers and get one free juice pack ,[object Object],Purchase ten juice packs and get one pack free.  ,[object Object],If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes:  ,[object Object],Samsung FM Guru       ,[object Object],DVD system ,[object Object],Rs.5000,[object Object]
Distributors Review,[object Object],MANUFACTURER,[object Object],DISTRIBUTOR,[object Object],RETAILER,[object Object],CONSUMER,[object Object]
Budgeting,[object Object]
Controls:,[object Object],Measuring,[object Object],Comparing,[object Object],Correcting,[object Object]

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Marketing Plan Presentation