When it comes to selling property in today’s competitive real estate market, sellers will need to have an edge to stand out from the crowd.

1. P R O P E R T Y 2 4 . C O M
4 TYPES OF PROPERTY BUYERS

2. 1. RETAIL BUYERS
Although this type of buyer can be subdivided into
smaller groups such as family buyers, young working
couples, first-time or retired buyers, this is the
average home buyer who is in the market to
purchase a primary residence.
They are buyers who have access to finance or
enough money saved up to purchase a property for
cash. As the large majority of these buyers will
require financing, an important aspect for this type
of buyer will be the home’s price and their level of
affordability.
Features that will be important to them will be
proximity to their place of work and amenities such
as schools, medical facilities and shopping centres.

3. Buy-to-let investors
A property that can generate revenue while it
appreciates in value over the long term is the main
concern for this buyer.
They are generally looking for a secure long-term
investment that will be relatively low maintenance.
Goslett says these buyers are normally looking for
sectional title units that require little or no renovation
and can be rented out immediately to start earning
income. In some cases they are also looking for larger
homes that can be rented to upmarket tenants or
students in a commune set-up.

4. Fix-and-flip investors
Fix-and-flip investors are normally full-
time property investors looking for
property that is selling substantially
below the market norm in a specific
area.
This type of investor will be looking for
a property in need of renovation that
they can restore and sell in a
reasonably short period of time for a
return on investment.

5. H Y B R I D B U Y E R S
According to Goslett, these buyers are not full-time property investors but they
have 100 percent cash or a large deposit and good credit records.
These buyers normally wait for the property market to fall or for a really good
deal to come along before they make an investment. They generally prefer
properties that don’t require renovations and can be leased out as soon as
possible.
Goslett says although it is important for sellers to know the type of buyer they
are dealing with, it is equally important that the seller is serious about selling
their home and is open to negotiation.
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