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BUSINESS MODEL
    CANVAS
  HOW TO DOCUMENT YOUR
BUSINESS MODEL HYPOTHESES




         ASH MAURYA
             @ashmaurya
     http://www.ashmaurya.com
The Validated Learning Loop
The Validated Learning Loop




                              Not just limited to code
Start with Worksheets
Customer Discovery Worksheets



                     1. Product
                     2. Customer
  Steve Blank        3. Channel/Pricing
                     4. Demand Creation
                     5. Market Type
                     6. Competition
Simplified Customer Discovery Worksheets



                      1. C-P-S Hypothesis
                      2. Business Model Hypothesis
                         - Business Assumptions
                         - MVP Assumptions
                         - Funnel Assumptions
3 Facets of a Business Model Hypotheses


   1. WHAT: Problem
   What is the problem you are trying to solve?

   2. WHO: Customer
   Who has the problem?

   3. HOW: Product/Market
   How do you solve this problem?
   How big is this market?
   How are you going to reach this customer?
   How do you drive demand?
   How will you make money?
Then get it down tighter
Business Model vs Business Plan
Business Model vs Business Plan


              A document investors make you write
                     that they don’t read
Business Model vs Business Plan


A single diagram of your business
Business Model Canvas

                                     Alex Osterwalder
                                     Business Model Canvas

        Key Partners Key Activities Value         Customer      Customer
                                    Proposition   Relationships Segments




                         Key                      Channels
                         Resources




        Cost Structure                     Revenue Streams
Business Model Canvas


                  Alex Osterwalder
                  Business Model Canvas



        Applied to 4 Steps to Epiphany:
         http://thestartuptoolkit.com
Business Model Canvas

                  Alex Osterwalder
                  Business Model Canvas


        Applied to 4 Steps to Epiphany:
                http://thestartuptoolkit.com




              One more iteration:
         http://www.wiredreach.com/runninglean.html
Problem          Solution       Unique Value   Unfair      Customer
                                Proposition    Advantage   Segments




                 Key Activity                  Channels




Cost Structure                         Revenue Streams
Problem          Solution       Unique Value   Unfair       Customer
                                Proposition    Advantage    Segments




                 Key Activity                  Channels




Cost Structure                         Revenue Streams




          PRODUCT                                        MARKET
P                S    UVP        UA   CS
Top 3 problems




                 KA              CH




C$                          R$
P                S    UVP        UA   CS
Top 3 problems                        Target customers




                 KA              CH




C$                          R$
P                S                UVP        UA   CS
Top 3 problems   Top 3 features                   Target customers




                 KA                          CH




C$                                      R$
P                S                UVP                   UA   CS
Top 3 problems   Top 3 features   Single, clear,             Target customers
                                  compelling message
                                  that states why you
                                  are different and
                                  worth buying



                 KA                                     CH




C$                                           R$
P                S                      UVP                   UA   CS
Top 3 problems   Top 3 features         Single, clear,             Target customers
                                        compelling message
                                        that states why you
                                        are different and
                                        worth buying



                 KA                                           CH
                 Activity that drives
                 retention/revenue




C$                                                 R$
P                S                      UVP                   UA                  CS
Top 3 problems   Top 3 features         Single, clear,                            Target customers
                                        compelling message
                                        that states why you
                                        are different and
                                        worth buying



                 KA                                           CH
                 Activity that drives                         Path to customers
                 retention/revenue




C$                                                 R$
P                S                      UVP                   UA                       CS
Top 3 problems   Top 3 features         Single, clear,        Can’t be easily copied   Target customers
                                        compelling message    or bought
                                        that states why you
                                        are different and
                                        worth buying



                 KA                                           CH
                 Activity that drives                         Path to customers
                 retention/revenue




C$                                                 R$
P                     S                      UVP                   UA                       CS
Top 3 problems        Top 3 features         Single, clear,        Can’t be easily copied   Target customers
                                             compelling message    or bought
                                             that states why you
                                             are different and
                                             worth buying



                      KA                                           CH
                      Activity that drives                         Path to customers
                      retention/revenue




C$                                                      R$
Customer Acquisition Costs
Distribution Costs
Hosting
People, etc.
P                     S                      UVP                   UA                       CS
Top 3 problems        Top 3 features         Single, clear,        Can’t be easily copied   Target customers
                                             compelling message    or bought
                                             that states why you
                                             are different and
                                             worth buying



                      KA                                           CH
                      Activity that drives                          Path to customers
                      retention/revenue




C$                                                      R$
Customer Acquisition Costs                              Revenue Model
Distribution Costs                                      Life Time Value
Hosting                                                 Revenue
People, etc.                                            Gross Margin
Thanks!
ASH MAURYA
@ashmaurya
http://www.ashmaurya.com

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Running Lean Canvas

  • 1. BUSINESS MODEL CANVAS HOW TO DOCUMENT YOUR BUSINESS MODEL HYPOTHESES ASH MAURYA @ashmaurya http://www.ashmaurya.com
  • 3. The Validated Learning Loop Not just limited to code
  • 5. Customer Discovery Worksheets 1. Product 2. Customer Steve Blank 3. Channel/Pricing 4. Demand Creation 5. Market Type 6. Competition
  • 6. Simplified Customer Discovery Worksheets 1. C-P-S Hypothesis 2. Business Model Hypothesis - Business Assumptions - MVP Assumptions - Funnel Assumptions
  • 7. 3 Facets of a Business Model Hypotheses 1. WHAT: Problem What is the problem you are trying to solve? 2. WHO: Customer Who has the problem? 3. HOW: Product/Market How do you solve this problem? How big is this market? How are you going to reach this customer? How do you drive demand? How will you make money?
  • 8. Then get it down tighter
  • 9. Business Model vs Business Plan
  • 10. Business Model vs Business Plan A document investors make you write that they don’t read
  • 11. Business Model vs Business Plan A single diagram of your business
  • 12. Business Model Canvas Alex Osterwalder Business Model Canvas Key Partners Key Activities Value Customer Customer Proposition Relationships Segments Key Channels Resources Cost Structure Revenue Streams
  • 13. Business Model Canvas Alex Osterwalder Business Model Canvas Applied to 4 Steps to Epiphany: http://thestartuptoolkit.com
  • 14.
  • 15. Business Model Canvas Alex Osterwalder Business Model Canvas Applied to 4 Steps to Epiphany: http://thestartuptoolkit.com One more iteration: http://www.wiredreach.com/runninglean.html
  • 16. Problem Solution Unique Value Unfair Customer Proposition Advantage Segments Key Activity Channels Cost Structure Revenue Streams
  • 17. Problem Solution Unique Value Unfair Customer Proposition Advantage Segments Key Activity Channels Cost Structure Revenue Streams PRODUCT MARKET
  • 18. P S UVP UA CS Top 3 problems KA CH C$ R$
  • 19. P S UVP UA CS Top 3 problems Target customers KA CH C$ R$
  • 20. P S UVP UA CS Top 3 problems Top 3 features Target customers KA CH C$ R$
  • 21. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH C$ R$
  • 22. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH Activity that drives retention/revenue C$ R$
  • 23. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$
  • 24. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$
  • 25. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$ Customer Acquisition Costs Distribution Costs Hosting People, etc.
  • 26. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$ Customer Acquisition Costs Revenue Model Distribution Costs Life Time Value Hosting Revenue People, etc. Gross Margin

Notes de l'éditeur