Google's Timeline and Strategy Focus on Core Competency

The Company ,[object Object],[object Object],[object Object]

Corporate structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Values ,[object Object],[object Object],[object Object],[object Object],[object Object]

Management Policy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brief overview of problem ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor Analysis Competitor Competitive Advantage Strategic Direction Yahoo! - Leading “full fledged” internet portal ,[object Object],[object Object],Microsoft - Dominant in the PC software industry (Windows, Office etc.) ,[object Object],eBay - Largest ecommerce facilitator - Owns Paypal - Acquired Skype to leverage on VoIP for e-transactions

Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation Strategy Google Microsoft Yahoo CTR model, assist marketer CTC model Lesser assistance CTC model Lesser assistance Owned by essentially 3 people Owned by many shareholders Owned by many shareholders Higher quality search results Poor search results High quality but not as good Focused on search engine business A portal, operating system with many business lines A portal, competed in many business lines

Porters 5 force model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Porter’s Five Forces Model of Industry Competition New entrants faced heavy investment & technological superiority to enter Users got better, faster, higher quality & speed of results Advertisers got higher revenue splits , better results , more guidance other media of communication , given the target market of e-advertisers, increase in online access & surfing time, these were no threat Diversified firms, not as competent as Google in search engines, fierce competition as low switching cost

Resource Based Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Mover Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we do is search. Yahoo is a portal with a myriad of specialized services. What Google does is sufficiently limited. It's not really targeted at what Yahoo or AOL is trying to do. Our business strategy is not to compete, because we want them as customers … Eric Schmidt, CEO Google

Other Future Offering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To zoom in…4 Alternatives to Venture into ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why not build their portal? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Why build their own portal?

Why not focus on ecommerce? ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Why focus on ecommerce?

Why not build their own OS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Why build their own OS?

Why should Google focus on Core Competency? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The 70,20,10 Rule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google's Timeline and Strategy Focus on Core Competency

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