Ash McVey - Asia Pacific Digital
Ashley is the director of Marketing & Strategy at Next Digital– a company of Asia Pacific Digital. With over a decade of digital marketing experience, Ashley has worked with businesses across the Asia-Pacific region, helping them grow their digital presence within China.
24. Allow full range of social activities including photo
sharing, games, and profile personalisation.
Mass Market
China’s Facebook
Highest Active User %
Area Focused
Largest User base
University Students
Higher penetration in
Tier 1 cities
Gigs, News, Events
Lowest Engagement
Low Active User %
Event Guide
There are over 230,000 brands using sinaweibo.There are over 1000 brands using Tencents new Wechat
Remove number of posts
Importance here is the difference between tier one and tier two cities. Each one has a reach of its own.
Change title to Adapt Strategy
China found the US character tested really badly with local audiences – that they displayed undesirable characteristics in people.The result was an ad focused on team work and collaboration. Much like the advert for adidas.