Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different. This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender. This survey was conducted among more than 1000 people aged 18 and above in April, 2021.

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Gambling Heavy drinking Cosmetic surgery
Smoking Tattoo
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Dislike
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Heavy money
spending
-74% -55% -40% -25% -14% +6%
* The number is calculated based on ”acceptable” – “unacceptable”

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44%
20% 17% 12% 8% 9%
35%
33%
31%
29%
21% 18%
14%
35% 39% 47%
49% 50%
5% 9% 10% 9%
15% 17%
2% 3% 3% 3%
7% 6%
Gambling Smoking Heavy
drinking
Heavy
money
spending
Tattoo Cosmetic
surgery
Unacceptable action if MALE does it
(N=1078)
Totally unacceptable Unacceptable Average
Acceptable Totally acceptable
47%
33%
20%
10% 13% 6%
35%
42%
37%
25% 23%
10%
13%
19%
32%
51%
47%
50%
4% 4% 9% 12% 12%
26%
2% 5% 8%
Gambling Smoking Heavy
drinking
Heavy
money
spending
Tattoo Cosmetic
surgery
Unacceptable action if Female does it
(N=1078)
Totally unacceptable Unacceptable Average
Acceptable Totally acceptable

5. 7/638%+9
79%
75%
87%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“male” to take this action
For both “gambling” behavior in male and female, female respondents
have a higher unacceptable percentage than male respondents.
!"#EF.,*.#%+((*.#+(G#4(/#0..F#&+.#6,F.#H#0.6,F. 0(-#&+.#
0(FF(G')9#3.+,1'(-*78I,63F')9;
82%
79%
85%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“female” to take this action

6. :6*;%+9
53%
47%
61%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“male” to take this action
The percentage of female respondents disliking “smoking” is higher
than the percentage of male respondents for both male and female
behaviors. Males respondents are more against to “smoking” in female
than male.
!"#EF.,*.#%+((*.#+(G#4(/#0..F#&+.#6,F.#H#0.6,F. 0(-#&+.#
0(FF(G')9#3.+,1'(-*78J6(K')9;
75%
71%
80%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“female” to take this action

7. <#/"4-2$%+;%+9
48%
45%
55%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“male” to take this action
Female respondents have the same unacceptable percentage for both
“heavy drinking” in male and female. However, male respondents are
more unaccepting of “heavy drinking” in female than in male.
!"#EF.,*.#%+((*.#+(G#4(/#0..F#&+.#6,F.#H#0.6,F. 0(-#&+.#
0(FF(G')9#3.+,1'(-*78L.,14#2-')K')9;
57% 58%
55%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“female” to take this action

8. <#/"4-6*+#4-,=#+2%+9
41% 42%
37%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“male” to take this action
The percentage of female respondents disliking “heavy money
spending” in male is higher than in female. Overall, “heavy money
spending” in male is considered more unaccepted than in female.
35%
39%
28%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“female” to take this action
!"#EF.,*.#%+((*.#+(G#4(/#0..F#&+.#6,F.#H#0.6,F. 0(-#&+.#
0(FF(G')9#3.+,1'(-*78L.,14#2-')K')9;

9. >/))**
29% 31%
27%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“male” to take this action
The percentage of male respondents who dislike females having
“tattoos” are higher than the percentage of female respondents who
dislike males having “tattoos”.
!"#EF.,*.#%+((*.#+(G#4(/#0..F#&+.#6,F.#H#0.6,F. 0(-#&+.#
0(FF(G')9#3.+,1'(-*78M,&&((;
36% 38%
31%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“female” to take this action

10. ?*,6#)%(-,0$9#$%#,
27%
31%
20%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“male” to take this action
“Cosmetic surgery” is more accepted in female than male. In total 27%
of the respondents felt unaccepted with this behavior in male but only
16% felt unaccepted with this in female.
!"#EF.,*.#%+((*.#+(G#4(/#0..F#&+.#6,F.#H#0.6,F. 0(-#&+.#
0(FF(G')9#3.+,1'(-*78N(*6.&'%#*/-9.-'.*;
16%
20%
10%
Total
(N=1078)
Male
(N=671)
Female
(N=407)
The ratio who do not accept
“female” to take this action

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76%
8% 7% 4% 2% 2%
15%
30% 31%
16%
5%
4%
41%
26%
19%
3%
G
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Total
(N=1078) Rank 3
Rank 2
Rank 1
73%
8% 8% 5% 3% 3%
16%
26%
35%
14%
7% 3%
4%
43% 24%
17%
7%
4%
G
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S
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Among male
(N=671) Rank 3
Rank 2
Rank 1
82%
8% 6% 3% 1%
13%
38%
24%
20%
2%
3%
37%
30%
22%
1%
G
a
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S
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T
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C
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Among female
(N=407) Rank 3
Rank 2
Rank 1

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!"#$%&'()*+'(+;0$#&0+',+-.(,'/010/+$.,2+/',&'=0/+%A+#&&+)0(/01,@+C#&0+10,5.(/0(2,+#10+
$.10+#--052'()+.;+!,$.='()*+'(+;0$#&0+23#(+;0$#&0+10,5.(/0(2,@+
8
!"#EF.,*.#-,)K#&+.#0(FF(G')9#3,*.2#()#G+,&#,-.#/),%%.O&,3F.#0(-#6,F.#H#0.6,F.#<M+.#().#4(/#0..F#/),%%.O&,3F.#%(6.*#()#&(OC7<SRP$QRC
70%
13% 9% 5% 2% 1%
18%
34%
32%
10%
4% 2%
7%
38%
28%
19%
5%
2%
G
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S
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T
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Total
(N=1078) Rank 3
Rank 2
Rank 1
68%
12% 11% 6% 2% 1%
18%
31% 36%
9%
4% 2%
7%
42% 26%
16%
6%
2%
G
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S
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T
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Among male
(N=671) Rank 3
Rank 2
Rank 1
73%
14% 6% 3% 2% 2%
18%
40%
26%
13%
3% 1%
7%
33%
31%
23%
4% 1%
G
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b
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S
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T
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Among female
(N=407) Rank 3
Rank 2
Rank 1

13. :066/$4
!"#$%&'()*#&+,&#,-.#/)0,1(-.2#34#5'.&),6.*.789.)2.-#6':;#<=>?@ABC
Gambling Heavy drinking Cosmetic surgery
Smoking Tattoo
Like
Dislike
Heavy money
spending
-74% -55% -40% -25% -14% +6%
Gambling is the item
that are disliked
regardless of the
genders. Particulaly
nearly 90% of the
female feel
unacceptable that
male is into
gambling.
Smoking is the 2nd
items that
Vietnamese do not
feel good about.
Particulaly female
smoking are
disliked by ¾ of the
respondent.
Vietnamese do not
feel it’s okay for
drinking too much
particular, female
heavy drinking is
taken as
unacceptable by
nearly 60% of the
respondents
Tatoo is taken as
less issues, as 19%
feel positive an 33%
are negative. Male
having tatoo are
less negative as the
ratio of positve and
negative are almost
equal.
Cosmetic surgery is
less of the issues at
all for Vietnamese.
28% are positive
about costmetic
surgery while no
more than 22% feel
it as negative
Heavy money
spending is not too
disliked by
Vietnamese, and
only 41% disliked
this in male and
35% disliked this in
female. However,
females are more
accepted for this
behavior.

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