With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam. All respondents were 572 people, male and female, 16-39, HCM and Hanoi.

1. Q&Me is online market research provided by Asia Plus Inc.
Survey about coupon usage in Vietnam
Asia Plus Inc.

2. Overview
With the higher penetration of smartphone usage
and more retail competitions in the industry, the
usage of coupon get popular for the This survey is
conducted to understand coupon using situation in
Vietnam.
All respondents were 572 people, male and female,
16-39, HCM and Hanoi.

3. Coupon usage
64%
50%
40%
56%
75% 74%
35%
36%
50%
60%
44%
25% 26%
65%
Male Female 16-24 25-29 30-39 HCM Hanoi
Detail
Yes No
Yes, 55%
No, 45%
Have you used coupon in the past 6 months?
55% used coupon in the past 6 months.
Male, Older people, HCM group tend to use coupon.
Q. Have you used coupon in the past 6 months? (SA)

4. Reasons why not using coupon (non-users)
25%
20% 20%
16%
9%
7%
6%
3%
8%
Discount rate is
not high
Hassle of
downloading
app
Usage
condition is too
dificult
What I buy is
cheap enough
Do not like
behaviors of
using coupons
Hassle of print
out
Forget to hand
it over to shops
Store
personnel does
not know how
to deal with
coupons
Others
“Bad cost performance” for example, “Discount rate” and “Cheap enough” and
“Hassles until using coupon” are the main reasons not to use.
Q. What are the reasons that you don’t use coupon? (MA)

5. How often do you use coupon
Male
Femal
e
16-24 25-29 30-39 HCM Hanoi
Less than once/ month 22% 27% 27% 27% 24% 25% 26%
Once/ month 9% 12% 10% 10% 13% 8% 17%
Several times/ month 37% 35% 39% 34% 37% 37% 35%
Once/ week 16% 10% 14% 11% 13% 12% 12%
Several times/ week and
more
16% 16% 10% 21% 14% 18% 10%
By demographic
16%
12%
36%
11%
25%
Total
Several times/ week
and more
Once/ week
Several times/ month
Once/ month
Less than once/ month
About 30% use coupon every week. About 75% use coupon at least once per a
month. This tendency is similar among every group.
Q. How often do you use coupon in the past 6 months? (SA)

6. Where do they get coupon from
Q. How do you get the coupon?(MA)
72%
54%
43% 41% 39% 39%
13% 13% 11%
1%
EC sites From brand /
shop
Facebook /
Instagram /
Zalo page
From brand /
shop website
From Coupon
site
From email
newsletter of
brand / shop
Friends/
relatives
Brochure Flyer Magazine Others
“EC site” is the most popular place to get coupon.
It’s because no need to hassle to special app and to use.

7. Where do you use coupon at
Q. What are the occasions that you use coupon?(MA)
61%
48%
44%
41%
32% 30% 28%
24% 23% 22%
7% 7%
3% 1%
“EC site” is the most popular place to use online coupon.
“Supermarket” and “Fast food” are popular place to use general coupon.

8. How do you use coupon
Q. How do you use coupon? (MA)
73%
51%
49%
22%
16%
Enter coupon code Pass paper coupon Use QR / barcode Show coupon to staff Print outed coupon
Coupon code is the most popular way because EC site is the most using place.
Paper coupon and QR code are often used except on the internet.

9. What do you think about using coupon on a date
Over 70% don’t care about using coupon while dating.
It doesn’t matter of the gender, age, city.
72%
20%
8%
Have you used coupon in the past 6 months?
No concern at all
Relatively concerned
Highly concerned
Male
Femal
e
16-24 25-29 30-39 HCM Hanoi
Highly concerned 5% 9% 3% 12% 7% 8% 7%
Relatively concerned 25% 18% 19% 21% 21% 25% 16%
No concern at all 71% 73% 78% 67% 72% 67% 77%
By demographic
Q. What do you feel when your boyfriend / girlfriend use coupon for your first date? (MA)

10. Respondent profile (N=572)
Male, 34%
Female, 66%
Gender
16-24, 39%
25-29, 35%
30-39, 26%
Age
HCM, 50%Hanoi, 50%
City

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13. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 400,000 members as of Nov, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

14. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
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CONSISTENCY SCORE
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SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI

15. Our quality assurance process
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based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
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Contradicted
answer users
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answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

16. Contact Us
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