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Mobile Web
Driving the Business of
    Local Business



                          @2013
Delivering
                   ROI Local Business


                                        Maps
                                      Geo Aware
                                                         Click to Call
             Text                                            Leads
            Marketing




                                                                   QR Codes


                                      Mobile
          Mobile                      Website
         Coupons


                                                            Social
                                                          Integration


                    Mobile Commerce             Mobile
                                                Search




A Mobile Site Is At The Center Of Our Approach
                                             2
The Demand Is Here:
   Mobile Audience Wants Local
            Business
US Smart Phone penetration broke the 50% barrier in 2012
•82% of local searchers visit or make purchase - (TMP/comscore)
•1 in 3 searches are local- Google
•9 out of 10 smart phone searches end in an action! - Google




                                                                  3
The Spay & Neuter Clinic
                Special Thanks to Max Cadman Marketing
                                                           Non-Mobile
The Problem with “desktop” on
Mobile Phone Browsers


•User Pan & Zoom Required
•Navigation Bar Is Not Immediately
Accessible
•Content Not Mobile Optimized
•No Web Service Integration
•Flash – doesn’t work at all


                               MoFuse Proprietary Information           4
The Spay & Neuter Clinic




       MoFuse Proprietary Information   5
Mobile Site Draws Customer’s to
 Most Important Selling Proposition
• Spay & Neuter Clinics offer services
  about ½ the price of a Veterinarian
  Hospital

• High quality service, low price

• Acquisition is their prime objective

• Services “Near by Me” is very
  important to their mobile site




                              MoFuse Proprietary Information   6
Results
• Nearly 131,000 views of their mobile site since Sept 21, 2012
• Approximately 400 new customers each month since the
  mobile site was launched!




                      MoFuse CONFIDENTIAL Information             7
Why MoFuse?
MoFuse provides ROI generating mobile web
and marketing solutions for businesses with
            local customers.




                                              8

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Mo fuse case study_animal services

  • 1. Mobile Web Driving the Business of Local Business @2013
  • 2. Delivering ROI Local Business Maps Geo Aware Click to Call Text Leads Marketing QR Codes Mobile Mobile Website Coupons Social Integration Mobile Commerce Mobile Search A Mobile Site Is At The Center Of Our Approach 2
  • 3. The Demand Is Here: Mobile Audience Wants Local Business US Smart Phone penetration broke the 50% barrier in 2012 •82% of local searchers visit or make purchase - (TMP/comscore) •1 in 3 searches are local- Google •9 out of 10 smart phone searches end in an action! - Google 3
  • 4. The Spay & Neuter Clinic Special Thanks to Max Cadman Marketing Non-Mobile The Problem with “desktop” on Mobile Phone Browsers •User Pan & Zoom Required •Navigation Bar Is Not Immediately Accessible •Content Not Mobile Optimized •No Web Service Integration •Flash – doesn’t work at all MoFuse Proprietary Information 4
  • 5. The Spay & Neuter Clinic MoFuse Proprietary Information 5
  • 6. Mobile Site Draws Customer’s to Most Important Selling Proposition • Spay & Neuter Clinics offer services about ½ the price of a Veterinarian Hospital • High quality service, low price • Acquisition is their prime objective • Services “Near by Me” is very important to their mobile site MoFuse Proprietary Information 6
  • 7. Results • Nearly 131,000 views of their mobile site since Sept 21, 2012 • Approximately 400 new customers each month since the mobile site was launched! MoFuse CONFIDENTIAL Information 7
  • 8. Why MoFuse? MoFuse provides ROI generating mobile web and marketing solutions for businesses with local customers. 8

Editor's Notes

  1. Incorporated in March 2008, MoFuse offers a Software as a Service platform for businesses to build and manage all of their mobile web needs. Websites, landing pages, coupons, QR codes and any mobile web content can be created. We host and optimize all mobile sites for nearly 5200 different handsets worldwide. We help businesses to “be” mobile by giving them understanding about their mobile audience with analytics, action tracking and lead tracking. We are focused on driving ROI for the SMB using Mobile.
  2. Mobile Web plus other services = ROI for local business
  3. Client logos