2. Vision Statement To address and tap into the intellectual property each participant group holds in common. To create a sense of value and encourage participation in the overall success plan. To recognize participation and achievement internally and externally.
3. Clear Goals and Objectives Sales - Increase sales of widgets by 30% (Channels, inside vs. outside, inventory, etc.) Operations - Identify areas of losses and create systems for improvement (safety) Suggestions, Attendance, Length of Service Incremental Recognition (peer to peer, supervisory, other subjective evaluations)
4. Program Elements to Consider Goals and Objectives Rules, pros and cons Tracking and Administration Training Communication Promotion – keeping it alive! Awards and Recognition
5. How Did We Get Here? Any relevant historical information Original assumptions that are no longer valid Corporate Culture? Competition Market conditions Missing Link (“if we could just…”) Value Propostion
6. Where Do We Start? State the alternatives List advantages & disadvantages of each State cost of each option
7. Rules for Recommendation Intervals of Recognition – frequency and levels. Relative Award Value – is it worth my trouble? Setting your Program Budget –what's it worth? Peer Pressure – team vs. individual recognition
8. What’s Keeping You Up At Night? Identification – What is it? Resolution – What is the benefit? Participation – Who can help? Rewards – Bottom Line gains? Resources – What can I dedicate? Recognition – How can I share the rewards with my team? Implementation and Administration
9. What’s Keeping You Up At Night? Identification – What is it? ________________________________________________________________________________________________________________ Resolution – What is the benefit? ________________________________________________________________________________________________________________ Participation – Who can help? ________________________________________________________ Rewards – Bottom Line gains?________________________________________________________ Resources – What can I dedicate? ________________________________________________________ Recognition – How can I share the rewards with my team? ________________________________________________________ Implementation and Administration ________________________________________________________
10. Thank You! Please direct all inquiries to: Attack Marketing Strategies Joel Snyder Ph: 866.595.6710 PO Box 56751 Riverside, CA 92517 www.attackmktng.com All information and presentation materials are the property of and intended for the sole purpose of introducing Attack Marketing Strategies. Any other use is strictly prohibited.