The document discusses different ways to listen to and engage with bloggers, including searching blogs and Twitter, aggregating RSS feeds, and monitoring conversations without directly participating. It emphasizes that communication with bloggers should be a conversation, not just one-way broadcasting. American Airlines is cited as an example of listening to bloggers during a crisis by monitoring discussions but not always needing to respond.

1. How many of you came here tonight because you wanted to know>> ” How do I make contact with, and pass my messages on to, Bloggers?”

2. Learning to Listen

4. Multiplicity of Conversations But Not So Long Ago...

5. Broadcast http://www.flickr.com/photos/zabowski/335256864/ “ transmit... cast or scatter abroad over an area, as seed in sowing”

6. Broadcast From Dan Hill's Social Life of a Broadcast - www.cityofsound.com/blog/2004/07/ripples_or_the_.html

7. http://www.flickr.com/photos/briansolis/1411905457/ “ ... the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other.” Conversation

8. Conversation(s) From Dan Hill's Social Life of a Broadcast - www.cityofsound.com/blog/2004/07/ripples_or_the_.html

9. Conversational Spaces http://www.flickr.com/photos/briansolis/2735401175/

10. Why Listen?

11. Don’t Forget, It’s a Conversation

12. Finding Blogs

13. Finding Blogs & Myspace

14. Searching Twitter

15. Locating Twitterers

16. RSS is COOL

17. Aggregating RSS

18. Aggregating RSS

20. Thanks for Listening http://www.headshift.com [email_address] om also at http://www.cybersoc.com