A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.

1. What is WeChat?
And how can it benefit your business?

2. In this presentation
● What is WeChat?
● How do organisations use WeChat?
● WeChat user experience
● How do you know if it's working?
● Which NZ organisations are using it, and how?
● How do you promote an official WeChat account?

3. What is WeChat?
Not just another "China copy", WeChat is China's answer to...

4. A few WeChat facts
706.7 million
users worldwide
36%
of users access
WeChat more than
THIRTY TIMES
PER DAY
US$630B
sales volume
18-35 years old
the dominant age of WeChat users
80%of Chinese
MILLIONAIRES
use WeChat

5. How do organisations use WeChat?
Service Accounts:
PRO: stand out in the inbox
CON: Only 4 updates/month
A WeChat OA (Official Account) is like
* Social Media Marketing *Email Marketing *Blogging *SMS marketing
Subscription accounts:
PRO: One update per day
CON: "Hidden" in subscription folder

6. WeChat User Experience
On WeChat, User scans
the QR code, which
brings her to your OA.
User then presses
"FOLLOW"
Then user receives a
(customisable) thank you
message.
1
2
3

7. The business end of Wechat
Customer Service:
Users can chat with the account
admin through WeChat.
Admins can reply from the backend,
BUT they must reply within 48 hours.
(One of WeChat's special features…)
Analytics
The WeChat backend offers a wealth of
analytics - in Chinese - including:
● Number of followers
● Growth rate of followers over time
● Each article's views, likes, shares
and comments
● Subscriber data: gender, location,
devices used to access WeChat
● Discovery sources: How people
found your content

8. What other notable New Zealand organisations are
actively using a WeChat OA?
Service Accounts Subscription Accounts

9. How do you promote a WeChat official account?
● Promoting the QR code on packaging, in
store and at events (banners, promotional
channels, etc.)
● Advertising or content partnerships with
other wechat accounts (media or KOL - key
opinion leader - channels)
● In WeChat groups (a method best saved
for experienced active users)

10. How can syENGAGE help you with WeChat?
1. Help you set up your own WeChat OA
2. Promote your organisation, product or WeChat channel on our "My
New Zealand" WeChat Channel
3. Promote your organisation, product or WeChat channel through
partnerships with other WeChat channels
Get in touch! Add us on WeChat ->
(on your phone, open WeChat, click + on the top
right hand corner, and "Scan QR Code")