12. User ID
Track users across
channels and touchpoints
Measurement Protocol
Enables offline tracking
13. Why?
• More accurate picture of how people use your services
Examples:
• How many users have we got, really?
• What’s our campaign revenue offline and online?
Last, but not least:
• Can we track cats?
32. <script>
dataLayer
=
[{
'uid':
'zjTlQX5360f775f3cbaDBZGTC56',
//
User
ID
(anonymous)
'userRole':
'manager',
//
Employee
or
manager?
'userTitle':
'Senior
Marketer',
//
Professional
title
'lastModified':
'1400074036',
//
Last
modified
(epoch)
'lastModifiedRelative':
'3
weeks
ago',
//
Last
modified
(relative)
'environment':
'production',
//
Host
environment
'template':
'news
article'
//
Current
page
template
}];
</script> The data layer is
your new best
friend
33. Customer Experience Digital Data Acquisition 0.5
Last Modified: May 17, 2013
DRAFT Specification
Latest Version:
http://www.w3.org/community/custexpdata/wiki/images/9/93/W3C_CustomerExperienceDigitalDataAcquisi
tion_Draft_v0.5.pdf
W3C is making
a dataLayer
standard