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1 Billion Gamers

                      38
           110                     17
187                                       80
                 18        105 311
16
                              10

      35
             2
                                     14
3rd in the world for videogame
           development

1st in per capita employment


 * Entertainment Software Association, 2011
                    report http://theesa.ca
16,000 game developers

8 of the top 10 game companies

    20% of North America’s
       bestselling games

                  * http://theesa.ca
$1.7 billion USD industry

+ 11% growth for past 2 years

+17% forecast for next 2 years


                   * http://theesa.ca
1 Billion Gamers

                      38
           110                     17
187                                       80
                 18        105 311
16
                              10

      35
             2
                                     14
500
milliondownlo
      ads

1 billionplayers
200,000
  years

300 million
minutes a
   day
$400 million
in 24 hours

$1 billion in
2 weeks
170 hours a
year per
player…

Or 1 month
of full-time
work every
year
100 million hours

3 weeks of Angry
    Birds play

7 days of Call of
      Duty
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
What if we could bring these
powerful positive emotions…

      to our real lives?

    to our workplaces?

  to the world’s toughest
        challenges?
Games as a Platform for Innovation - Financial Times Global Investment Series
GAMIFICATION
Inventing new kinds of work
and business practices that
  engage and empower
employees, customers, and
consumers as effectively as
       a good game
In the last 12 months…
• $10+ million in seed capital for a series of
  disruptive, gamification startups *

• $25+ million capital to traditional
  businesses betting big on gamification
  as a core customer strategy *

• a new $100 million fund dedicated to
 gamification *
                                  * Venture Beat
Economic Forecasts
2011: $100 million in gamification
  development *

2015: $1.6 billion *

2016: $2.8 billion **

                        * Bloomberg Business Week
                                   ** M2 Research
• FFoursquare
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Games as a Platform for Innovation - Financial Times Global Investment Series
Industry Forecasts
2014: A primary gamification platform will
 become as important as Facebook,
 eBay or Amazon *

2015: More than 50% of organizations that
  manage innovation processes will
  gamify them *

                   * Gartner Research & Analysis
Industry Forecasts

2016: Nearly 70% of Global 2000
  organizations will have at least one
  gamified application. *




                   * Gartner Research & Analysis
Top Gamification Movers
         SAP
        Oracle
         IBM
        Cisco
       Autodesk
       Open Text
SAP’s Moon Shot:
“Gamification
 is the path to
 1 billion users
 by 2015.”
In the U.S., 99% of boys under 18 &94% of
girls play regularly – 13 and 8 hours a week
92% of two-year olds play games!
“It’s inevitable: soon, we will
        ALL be gamers.”
1 Billion Gamers

                      38
           110                     17
187                                       80
                 18        105 311
16
                              10

      35
             2
                                     14
Get the slides!
    slides@
avantgame.com


@avantgame

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Games as a Platform for Innovation - Financial Times Global Investment Series

Notes de l'éditeur

  1. (total here is 943)
  2. (total here is 943)
  3. What if you could bring these emotions to the workplace? To innovation? To customer relationships?
  4. http://venturebeat.com/2010/12/10/vcs-level-up-with-gamification-investments-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29
  5. 15 million users; $600 million valuation
  6. Vancouver-based project
  7. Toronto-based
  8. McGill – Montreal – local game developers
  9. (total here is 943)
  10. of…