1. RESUME
SHEIKH MUHAMMAD AYAZ
Karachi - Pakistan
Email : skidmore-constpk@hotmail.com
Contact : +92-333-9251994
: +92-21-34825075
Driving strong and sustainable Marketing Portfolio, financial gains through leveraging
corporate potential, enhancing top-notch marketing solutions, innovative branding
strategies, and dynamic corporate events.
OBJECTIVE :
More than 20 years of extensive experience in marketing, delivering profitable solutions
to drive sales, attract and maintain customers, and build a solid corporate brand. Special
talent for enhancing corporate marketability through Health Imaging and Print Media,
marketing tools as well as clear, effective corporate messaging, planning skills, as
demonstrated in successful event planning experience. Highly competent Marketing
professional looking for a job in the field of Healthcare Marketing to upgrade my
knowledge in the healthcare Industry.
• Strategic Marketing & Sales
• Health Imaging Products
• Budgeting & Allocation
• Market Research
• Event Planning & Execution
• Direct Marketing Techniques

2. • Team Building & Leadership
• Public & Media Relations
• Corporate Brand Development
• Business-to-Business (B2B)
• Customer Relationship Management
• Vendor & Client Communication
PROFESSIONAL SKILLS:
Successful in developing and executing strategic plans, setting and administering
budgets, and managing projects from inception to successful completion. Developed
interpersonal skills having dealt with diversity of professionals, including senior
management, vendors, sales teams, Public Relation agencies, Ad agencies, and non-profit
organizations. Exceptionally well-organized, with a track record that demonstrates self-
motivation, creativity, and initiative to achieve both personal and corporate goals. Able to
establish a team-spirited environment through a positive and proactive leadership style.
Apply innovative marketing and advertising strategies to increase customer acquisition,
penetration and revenue. Have written and/or prepared numerous in-house documents,
including contracts, proposals, marketing plans, Health Care products (X-Ray Film), and
executive correspondence. Control overall company image across all marketing collateral
in print and electronic formats, including online. Develop and implement business
strategies that increase product awareness, market share and company profitability.
PROFESSIONAL WORK EXPERIENCE:
Kodak Health Imaging System. Karachi – Pakistan 2010 – to-date
Served as a Branch Unit Manager for Health Imaging Product 2009 - 2010
Branch Manager
Determine staffing requirements, hire and train new staff, supervise direct reporting staff
according to overall company policy. Set employee goals and objectives, develop staff to
maximize potential, monitor staff performance including performance reviews. Formulate
department/unit policies and practices, co-ordinate financial and budget activities for
maximum operational efficiency and facilitate the preparation and analysis of reports.
Review performance data (financial, sales and activity reports) to monitor and measure
productivity, goal progress and activity levels.
Sarwat Enterprises Limited. Peshawar – Pakistan 2001 – 2009

3. General Manager (Self Employed)
Exclusive Distribution for FOMA Dental X-ray Film products, a company based in
Czech Republic. FOMA BOHEMIA produces dental X-ray films for dentistry, films for
medical radiography and for application in industry. All the products comply with the
international standard ISO 9001 and our dental X-ray films DENTIX are in accordance
with CE certification. The company produces black and white photo-materials (films and
paper), medical radiographic films, dental films, technical radiographic films,
radiographic systems, processing baths for hand and machine use, materials for
criminology and other.
Petrographics (PTE) Limited. Singapore. 2000 - 2001
Regional Sales Manager (For South East Asia)
In Singapore with a distributor for several products. Extensive product marketing for
Waitmata Honet and Anti-Corrosion Tapes. This company has been at the leading edge
of Honey production, processing and Packaging for over 35 years in this Industry.
Accomplishes regional sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees in assigned districts; communicating job expectations; planning, monitoring,
appraising, and reviewing job contributions; planning and reviewing compensation
actions; enforcing policies and procedures. Achieves regional sales operational objectives
by contributing regional sales information and recommendations to strategic plans and
reviews; preparing and completing action plans; implementing production, productivity,
quality, and customer-service standards; resolving problems; completing audits;
identifying trends; determining regional sales system improvements; implementing
change. Meets regional sales financial objectives by forecasting requirements, preparing
an annual budget, scheduling expenditures, analyzing variances, initiating corrective
actions.
Imaging Systems & Supplies (Private) Limited Pakistan 1990 – 2000
Branch Manager (Peshawar) Also worked as Regional Sales Manager
Imaging Systems, a privately owned company carries KODAK Health Imaging, Graphic
Art , Motion Picture products Distributor for Pakistan. Responsible for day to day
management of staff, customer service, and branch operations. Ensured that the branch
sales, service supports the overall corporate objective to provide superior service.
Planned, and managed the operating and capital budgets to maximize branch profitability.
Developed and managed an annual branch marketing plan with specific goals. Overseen
and administers all branch human resource issues. Managed the branch portfolio for
optimum performance. Provided existing customers with the highest standard of
customer service. Coordinated with support center to fulfill, activate and service accents.
Resolved customer issues in a timely and empathetic manner. Maintained supply and sale

4. of consignment items. Provided excellent customer service. Identified and refer sales
opportunities to platform staff. During this determination, and combined efforts, The
management had given me distinctive challenge to look after 2 more branches in Pakistan
to capture the market share for Kodak products. Which I have successfully completed
with extensive efforts.
AGFA Gevaert Pakistan Private Limited 1983 – 1990
Assistant Branch Manager
Started my professional carrier from Film products and gained knowledge from the
company, Consistently exceeded personal and company sales goals and revenue metrics
implementing performance building strategies, Trained and coached staff to provide an
enhanced customer service experience for customers. Supported the company to achieve
of all financial and operational objectives relating to cost control and loss prevention
activities. Also responsible for handling duties and work of an assistant manager position;
assisted and provided support to the general manager of the organization; handled daily
operations of the organization, Supervised the accounting department, hired the qualified
staff for the department and arranged different training programs, motivated employees in
achieving company’s objectives and targets, responsible for providing progress report to
the general manager.
Educational Qualification
Post Graduate Diploma for 2 years in Pharmacy (D.G.Health Peshawar. Pakistan)
Graduation from University of Peshawar. Pakistan
Intermediate from Board of Secondary Education Peshawar. Pakistan.
High School from Government High School No.1 Peshawar. Pakistan.
Certifications :
NWFP Pharmacy Council Certificate 2005
Associate Member Certificate 2005
Personal Details :
Date of Birth : 01, January, 1960
Marital Status : Married
Address : A 73 / 1 Block 10 A Gulshan e Iqbal
2nd
Floor Bukhari Town Karachi Pakistan.