עיצוב טוב ונכון נותן לסטארטאפים יתרון משמעותי במעמד גיוס המשקיעים.
מלבד שידור המסרים שלכם בצורה אפקטיבית, עיצוב נכון מראה על מקצוענות, גורם לסטארטאפ שלכם להראות חי ונושם (גם אם הוא עוד לא רץ בפועל) ומאפשר למשקיעים להרגיש שההזדמנות ממש מעבר לפינה.
במפגש עברנו על כלים פרקטיים וטיפים מהשטח לדרכים בהן ניתן להשתמש בעיצוב המותג, המוצר, ה-
One-Pager
והפרזנטציות בכדי לגייס משקיעים.
10. פונטים
Pacifico
Hobo
Playfair
How long does it take you to read this
paragraph? If this was a message
you wanted someone to read quickly,
would this be the right font?
How long does it take you to read this
paragraph? If this was a message you
wanted someone to read quickly, would
this be the right font?
(Source Sans Pro)
36. Lean Canvas
LeanstackMixtory - Parents
PROBLEM
Tired of reading the same
stories every night
Don't have a lot of quality time
with their children.
Worry that the apps children use
aren't educational. Prefer apps
that are both fun and
educational.
EXISTING ALTERNATIVES
Mingoville storytelling,
Storywheel App, InfiniScroll
SOLUTION
Offer an option to mix images to
allow the invention of endless
stories.
Have a recording function that
lets children record their stories
by themselves
Create a multiplayer function
that enables parents and
children to play together.
Make the app fun to play with.
Provide enough attention
grabbers (e.g. playback after
every slide) so that children will
enjoy playing while practicing
storytelling.
UNIQUE VALUE
PROPOSITION
Invent and record endless
stories in minutes!
HIGH-LEVEL CONCEPT
A playground for storytellers.
UNFAIR ADVANTAGE
Ties to education and therapy
communities
An illustration paradigm that
triggers the imagination and
allows mixing the images to
create endless stories.
CUSTOMER SEGMENTS
Users: Children or children with
their parents
Customers: Parents with
children aged 4-7
EARLY ADOPTERS
Digital Moms
KEY METRICS
Key Actions: Purchasing books,
Sharing
Initial success metric: 100k set
purchases
CHANNELS
"Digital Mom" blogs
Educational techonlogy blogs
Friends
Conferences
Facebook
Forums
Word-to-mouth
Local communities' newspapers
COST STRUCTURE
Illustration sets: An average of $650 per set x 10 sets = $6.5k
Developing an android version: $15k
Early stage: Hiering a marketing contractor + marketing expenses: $10k
Break Even Point: 30k Set Purchases
REVENUE STREAMS
1 free set.
Every other set for $1.99